乔布斯演讲稿

导读：　乔布斯演讲稿(共5篇)史蒂夫·乔布斯演讲稿(中英对照)这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。Thank you Im honored to be with you today for your commencement from one...

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篇一:《史蒂夫·乔布斯演讲稿(中英对照)》

这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。

Thank you. I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college and this is the closest I've ever gotten to a college graduation.

谢谢大家。很荣幸能和你们，来自世界最好大学之一的毕业生们，一块儿参加毕业典礼。老实说，我大学没有毕业，今天恐怕是我一生中离大学毕业最近的一次了。

Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

今天我想告诉大家来自我生活的三个故事。没什么大不了的，只是三个故事而已。 The first story is about connecting the dots.

第一个故事，如何串连生命中的点滴。

I dropped out of Reed College after the first six months but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife, except that when I popped out, they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking, "We've got an unexpected baby boy. Do you want him?" They said, "Of course." My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would go to college.

我在里得大学读了六个月就退学了，但是在18个月之后--我真正退学之前，我还常去学校。为何我要选择退学呢？这还得从我出生之前说起。我的生母是一个年轻、未婚的大学毕业生，她决定让别人收养我。她有一个很强烈的信仰，认为我应该被一个大学毕业生家庭收养。于是，一对律师夫妇说好了要领养我，然而最后一秒钟，他们改变了主意，决定要个女孩儿。然后我排在收养人名单中的养父母在一个深夜接到电话，“很意外，我们多了一个男婴，你们要吗？”“当然要！”但是我的生母后来又发现我的养母没有大学毕业，养父连高中都没有毕业。她拒绝在领养书上签字。几个月后，我的养父母保证会让我上大学，她妥协了。 This was the start in my life. And 17 years later, I did go to college, but I naively chose a college that was almost as expensive as Stanford, and all of my

working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life, and no idea of how college was going to help me figure it out, and here I was, spending all the money my parents had saved their entire life. So I

decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back, it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn't

interest me and begin dropping in on the ones that looked far more interesting. 这是我生命的开端。十七年后，我上大学了，但是我很无知地选了一所差不多和斯坦福一样贵的学校，几乎花掉我那蓝领阶层养父母一生的积蓄。六个月后，我觉得不值得。我看不出自己以后要做什么，也不晓得大学会怎样帮我指点迷津，而我却在花销父母一生的积蓄。所以我决定退学，并且相信没有做错。一开始非常吓人，但回忆起来，这却是我一生中作的最好的决定之一。从我退学的那一刻起，我可以停止一切不感兴趣的必修课，开始旁听那些有意思得多的课。 It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms. I returned Coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example.

事情并不那么美好。我没有宿舍可住，睡在朋友房间的地上。为了吃饭，我收集五分一个的旧可乐瓶，每个星期天晚上步行七英里到哈尔-克里什纳庙里改善一下一周的伙食。我喜欢这种生活方式。能够遵循自己的好奇和直觉前行后来被证明是多么的珍贵。让我来给你们举个例子吧。

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great

typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

当时的里德大学提供可能是全国最好的书法指导。校园中每一张海报，抽屉上的每一张标签，都是漂亮的手写体。由于我已退学，不用修那些必修课，我决定选一门书法课上上。在这门课上，我学会了“serif”和"sans-serif"两种字体、学会了怎样在不同的字母组合中改变字间距、学会了怎样写出好的字来。这是一种科学无法捕捉的微妙，楚楚动人、充满历史底蕴和艺术性，我觉得自己被完全吸引了。 None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came

back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it's likely that no personal computer would have them.

当时我并不指望书法在以后的生活中能有什么实用价值。但是，十年之后，我们在设计第一台 Macintosh计算机时，它一下子浮现在我眼前。于是，我们把这些东西全都设计进了计算机中。这是第一台有这么漂亮的文字版式的计算机。要不是我当初在大学里偶然选了这么一门课，Macintosh计算机绝不会有那么多种印刷字体或间距安排合理的字号。要不是Windows照搬了 Macintosh，个人电脑可能不会有这些字体和字号。

If I had never dropped out, I would have never dropped in on that calligraphy class and personals computers might not have the wonderful typography that they do.乔布斯演讲稿。

要不是退了学，我决不会碰巧选了这门书法课，个人电脑也可能不会有现在这些漂亮的版式了。

Of course it was impossible to connect the dots looking forward when I was in college, but it was very, very clear looking backwards ten years later. Again, you can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma,

whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.

当然，我在大学里不可能从这一点上看到它与将来的关系。十年之后再回头看，两者之间关系就非常、非常清楚了。你们同样不可能从现在这个点上看到将来；只有回头看时，才会发现它们之间的关系。所以你必须相信，那些点点滴滴，会在你未来的生命里，以某种方式串联起来。你必须相信一些东西——你的勇气、宿命、生活、因缘，随便什么——因为相信这些点滴能够一路连接会给你带来循从本觉的自信，它使你远离平凡，变得与众不同。

My second story is about love and loss. I was lucky. I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard and in ten years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We'd just

released our finest creation, the Macintosh, a year earlier, and I'd just turned 30, and then I got fired. How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so, things went well. But then our visions of the future began to diverge, and eventually we had a falling out.

When we did, our board of directors sided with him, and so at 30, I was out, and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down, that I had

dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure and I even thought about running away from the Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. I'd been rejected but I was still in love. And so I decided to start over.

第二个故事是关于爱与失的。我很幸运，很早就发现自己喜欢做的事情。我二十岁的时候就和沃茨在父母的车库里开创了苹果公司。我们工作得很努力，十年后，苹果公司成长为拥有四千名员工，价值二十亿的大公司。我们刚刚推出了最好的创意，Macintosh操作系统，在这之前的一年，也就是我刚过三十岁，我被解雇了。你怎么可能被一个亲手创立的公司解雇？事情是这样的，在公司成长期间，我雇佣了一个我们认为非常聪明，可以和我一起经营公司的人。一年后，我们对公司未来的看法产生分歧，董事会站在了他的一边。于是，在我三十岁的时候，我出局了，很公开地出局了。我整个成年生活的焦点没了，这很要命。一开始的几个月我真的不知道该干什么。我觉得我让公司的前一代创建者们失望了，我把传给我的权杖给弄丢了。我与戴维德·帕珂德和鲍勃·诺埃斯见面，试图为这彻头彻尾的失败道歉。我败得如此之惨以至于我想要逃离硅谷。但有个东西在慢慢地叫醒我：我还爱着我从事的行业。这次失败一点儿都没有改变这一点。我被逐了，但我仍爱着我的事业。我决定重新开始。

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods in my life. During the next five years I started a company named NeXT, another company named Pixar and fell in love with an amazing woman who would become my wife. Pixar went on to create the world's first computer-animated feature film, "Toy Story," and is now the most successful animation studio in the world. 当时我没有看出来，但事实证明“被苹果开除”是发生在我身上最好的事。成功的重担被重新起步的轻松替代，对任何事情都不再特别看重，这让我感觉如此自由，进入一生中最有创造力的阶段。接下来的五年，我创立了一个叫NeXT的公司，接着又建立了Pixar，然后与后来成为我妻子的女人相爱。Pixar出品了世界第一个电脑动画电影：“玩具总动员”，现在它已经是世界最成功的动画制作工作室了。 In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance, and Lorene and I have a wonderful family together.

在一系列的成功运转后，苹果收购了NeXT，我又回到了苹果。我们在NeXT开发的技术在苹果的复兴中起了核心作用，另外劳琳和我组建了一个幸福的家庭。 I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine but I guess the patient needed it.

Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle.乔布斯演讲稿。

我非常确信，如果我没有被苹果炒掉，这些就都不会发生。这个药的味道太糟了，但是我想病人需要它。有些时候，生活会给你迎头一棒。不要丧失信心。我确信唯一让我一路走下来的是我对自己所做事情的热爱。你必须去找你热爱的东西，对工作如此，对你的爱人也是这样的。工作会占据你生命中很大的一部分，你只有相信自己做的是伟大的工作，你才能怡然自得。如果你还没有找到，那么就继续找，不要停。全心全意地找，当你找到时，你会知道的。就像任何真诚的关系，随着时间的流逝，只会越来越紧密。所以继续找，不要停。

My third story is about death. When I was 17 I read a quote that went

something like "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "no" for too many days in a row, I know I need to change something. Remembering that I'll be dead soon is the most important thing I've ever encountered to help me make the big choices in life, because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death,

leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

我的第三个故事关于死亡。我17岁的时候读到过一句话“如果你把每一天都当作最后一天过，有一天你会发现你是正确的”。这句话给我留下了深刻的印象。从那以后，过去的33年，每天早上我都会对着镜子问自己：“如果今天是我的最后一天，我会不会做我想做的事情呢？”如果连着一段时间，答案都是否定的的话，我就知道我需要改变一些东西了。提醒自己就要死了是我遇见的最大的帮助，帮我作了生命中的大决定。因为几乎任何事——所有的荣耀、骄傲、对难堪和失败的恐惧——在死亡面前都会消隐，留下真正重要的东西。提醒自己就要死亡是我

篇二:《史蒂夫乔布斯斯坦福演讲稿》

史蒂夫·乔布斯在斯坦福大学的演讲

史蒂夫·乔布斯（Steve Jobs）2005年6 月在斯坦福大学的演讲,这位苹果电脑公司（Apple Computer）和皮克斯动画公司（Pixar Animation Studios）首席执行官在演讲中谈到了他生活中的三次体验，这三次体验不仅在斯坦福大学的毕业生、也在硅谷乃至其他地方的技术同行中引起了巨大反响。

'You've got to find what you love,' Jobs says

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

很荣幸和大家一道参加这所世界上最好的一座大学的毕业典礼。我大学没毕业，说实话，这是我第一次离大学毕业典礼这么近。今天我想给大家讲三个我自己的故事，不讲别的，也不讲大道理，就讲三个故事。 The first story is about connecting the dots.

another 18 months or so before I really quit. So why did I drop out?

Itcollege.

─当时他们还在登记册上排队等著呢─半夜三更接到一个电话: “”“当然要”他们回答。但是，我的生母后来发

And 17 years later I did go to college. But I naively chose a college that was almost as

expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was

spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

17 年后，我真的进了大学。当时我很天真，选了一所学费几乎和斯坦福大学一样昂贵的学校，当工人的养父母倾其所有的积蓄为我支付了大学学费。读了六个月后，我却看不出上学有什么意义。我既不知道自己这一生想干什么，也不知道大学是否能够帮我弄明白自己想干什么。这时，我就要花光父母一辈子节省下来的钱了。所以，我决定退学，并且坚信日后会证明我这样做是对的。当年做出这个决定时心里直打鼓，但现在回想起来，这还真是我有生以来做出的最好的决定之一。从退学那一刻起，我就可以不再选那些我毫无兴趣的必修课，开始旁听一些看上去有意思的课。

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I

returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

那些日子一点儿都不浪漫。我没有宿舍，只能睡在朋友房间的地板上。我去退还可乐瓶，用那五分钱的押金来买吃的。每个星期天晚上我都要走七英里，到城那头的黑尔－科里施纳礼拜堂去，吃每周才能享用一举个例子:

当时，

it was very, very clear looking backwards ten years later.

当时我并不指望书法在以后的生活中能有什么实用价值。但是，十年之后，我们在设计第一台 Macintosh 计算机时，它一下子浮现在我眼前。于是，我们把这些东西全都设计进了计算机中。这是第一台有这么漂亮的文字版式的计算机。要不是我当初在大学里偶然选了这么一门课，Macintosh 计算机绝不会有那么多种印刷字体或间距安排合理的字号。要不是 Windows 照搬了 Macintosh，个人电脑可能不会有这些字体和字号。要不是退了学，我决不会碰巧选了这门书法课，个人电脑也可能不会有现在这些漂亮的版式了。当然，我在大学里不可能从这一点上看到它与将来的关系。十年之后再回头看，两者之间的关系就非常、非常清楚了。乔布斯演讲稿。

Again, you can't connect the dots looking forward; you can only connect them looking

backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.乔布斯演讲稿。

你们同样不可能从现在这个点上看到将来；只有回头看时，才会发现它们之间的关系。所以，要相信这些点迟早会连接到一起。你们必须信赖某些东西─直觉、归宿、生命，还有业力，等等。这样做从来没有让我的希望落空过，而且还彻底改变了我的生活。

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone 20 岁时和沃兹（Woz，苹果公司创始人之一 20 4,000 名员工的大企电脑─ 30 岁。可后来， 30 岁那年，我离开了公司，而

—─因为我扔掉了交到自己手David Packard，惠普公司创始人之一─译注）和鲍勃;诺伊斯（Bob Noyce─译注），想为把事情搞得这么糟糕说声道歉。这次失败弄得沸沸扬扬的，我甚至想过逃离硅谷。但是，渐渐地，我开始有了一个想法─我仍然热爱我过去做的一切。在苹果公司发生的这些风波丝毫没有改变这一点。我虽然被拒之门外，但我仍然深爱我的事业。于是，我决定从头开始。 I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful

animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

虽然当时我并没有意识到，但事实证明，被苹果公司炒鱿鱼是我一生中碰到的最好的事情。尽管前景未卜，但从头开始的轻松感取代了保持成功的沉重感。这使我进入了一生中最富有创造力的时期之一。 在此后的五年里，我开了一家名叫 NeXT 的公司和一家叫皮克斯的公司，我还爱上一位了不起的女人，后来娶了她。皮克斯公司推出了世界上第一部用电脑制作的动画片《玩具总动员》（Toy Story），它现在是全球最成功的动画制作室。世道轮回，苹果公司买下 NeXT 后，我又回到了苹果公司，我们在 NeXT 公司开发的技术成了苹果公司这次重新崛起的核心。我和劳伦娜（Laurene）也建立了美满的家庭。

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. keep looking until you find it. Don't settle.

17 岁那年，我读到过这样一段话，大意是:“如果把每一天都当作生命的最后”我记住了这句话，从那时起，33 年过去了，我每天早晨都对著镜子自问: “”如果一连许多天我的回答都是“不”，我知道自己应该有所改变了。

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

让我能够做出人生重大抉择的最主要办法是，记住生命随时都有可能结束。因为几乎所有的东西─所有对自身之外的希求、所有的尊严、所有对困窘和失败的恐惧─在死亡来临时都将不复存在，只剩下真正重要

的东西。记住自己随时都会死去，这是我所知道的防止患得患失的最好方法。你已经一无所有了，还有什么理由不跟著自己的感觉走呢。

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it

clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

了一个瘤子，可那时我连胰腺是什么还不知道呢！医生告诉我说，几乎可以确诊这是一种无法治愈的恶性肿瘤，我最多还能活 3 到 6 个月。医生建议我回去把一切都安排好，其实这是在暗示“准备后事”。也就家人留麻烦；也就是说，去跟大家诀别。

surgery and I'm fine now.

it is quite true.

这是我和死神离得最近的一次，我希望也是今后几十年里最近的一次。有了这次经历之后，现在我可以更加实在地和你们谈论死亡，而不是纯粹纸上谈兵，那就是: 谁都不愿意死。就是那些想进天堂的人也不愿意死后再进。然而，死亡是我们共同的归宿，没人能摆脱。我们注定会死，因为死亡很可能是生命最好的一项发明。它推进生命的变迁，旧的不去，新的不来。现在，你们就是新的，但在不久的将来，你们也会逐渐成为旧的，也会被淘汰。对不起，话说得太过分了，不过这是千真万确的。

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and

篇三:《乔布斯演讲稿》

So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone … are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone.

Yes, I bet you must have got which entrepreneur I’m going to introduce today. He is the father of the iphone and a revolutionary of the electronics industry Steven Jobs who are born to put a dent in the universe.

Steve Jobs was born in San Francisco, California, where he was adopted by his foster mother. In 1972, Jobs graduated from Homestead High School and enrolled in Reed College. Owing a deep- interest in technology, he took up a job as a leading manufacturer of video games. When Jobs was 19 years old, he dropped out from the university , and after that he always researched the computer with his friend Wozniak who had the same interest with him. In 1976, they founded Apple Computer in the Jobs family garage. The first computer was sold for $666.66.Encouraged by the success of their first computer, on the fool day in 1976, they signed a contract and decided to found a computer company. At the beginning, everything went well .While the appearance of IBM’s personal computer attacked them a lot, Jobs had no choice but to leave the company and founded the Next computer company.

In 1996, Jobs was famous for the success of the computer animated film—Toy Story. At the same time, the Apple Company was faced with the bust-up risk. In 1997, Jobs returned as Apple CEO. He reformed the company thoroughly and cooperate with Microsoft, Jobs became the cover person of Times again.

In 1998, Apple launched iMac, which was the best -selling personal computer in America. In 1999, Apple launched iBook、G4 and iMac DV. And just as expected, all of them made a huge impact. In 2001, the music industry forever changed with the iPod, iTunes followed. Billions of songs were downloaded. In2007, Jobs captures the world’s attention again with the iPhone. They made an app for everything. In 2010, Jobs launched his latest creation— iPad , which was the fast-selling technological device ever. Jobs leads Apple create one and another miracle.

But unfortunately in 2004, Jobs was diagnosed with a malignant tumor in his pancreas. As a result, Jobs resigned as CEO of Apple on August 24, 2011. On October 5, 2011, Jobs passed away. Like Jobs many entrepreneurs have their own entrepreneurship they use their talents to find business opportunities which are not discovered by normal people. So now let me give you a brief conclusion about Jobs entrepreneurship.

1. bravery

The capacity and willingness to develop, organize and manage a business venture along with any of its risks. There is no such a thing as a free lunch. There is a chance in front of you with some uncertain things together. If you want to be successful, you should make a choice .To face the risks or to give up? Only when you take the challenge can you gain access to success.

2. Creativity

You catch peoples’ eyes if you create something new .For example, iphone update from generation to generation , which attract a lot of customers to buy their new product.

3. cooperation

One tree does not make a forest. Teamwork can make a company run in a stale pace, showing great power.

4. devotion

Being devoted can help the company become more powerful. A company with a warm and aspirant environment will work efficiently.

5. passion for study

If three of us are walking together, at least one of the other two is good enough to be my teacher. Being willing to learn from others can help combine the enterprise with many advantages.

6. Integrity

No one wants to cooperate with the company that won’t obey the contract. No one wants to buy the product from the without honesty.

篇四:《乔布斯斯坦福大学演讲稿》

乔布斯斯坦福大学演讲稿

2005年6月12日，在美国斯坦福大学毕业典礼上，苹果公司ceo史蒂夫•乔布斯(steve jobs)发表了精彩演讲。已被确诊身患癌症的乔布斯对在场学子讲述了自己经历的三个故事，与学子们分享自己的创业心得，并以此激励年轻一代勇敢、积极、快乐地面对人生。这三次体验不仅在斯坦福大学的毕业生、也在硅谷乃至其他地方的技术同行中引起了巨大反响。尤其the whole earth catalog提到的话，作为杂志，这是一种精神，一种气质。乔布斯斯坦福大学演讲稿。乔布斯对操场上挤的满满的毕业生、校友和家长们说:“你的时间有限，所以最好别把它浪费在模仿别人这种事上。” --同样地，如果还在学校的话，似乎不应该去模仿退学的牛人们。乔布斯朴实而真诚的演讲不但赢得了全场数次热烈鼓掌和尖叫，也成为近年美国毕业典礼演讲中最具影响力的一篇。时至今日，这一演讲仍然对广大学子和创业者产生着深远影响。以下为乔布斯在斯坦福大学毕业典礼上的演讲全文:

you've got to find what you love，' jobs says

jobs说，你必须要找到你所爱的东西。

this is the text of the mencement address by steve jobs，ceo of apple puter and of pixar animation studios， delivered on june 12， 2005。

这是苹果公司和pixar动画工作室的ceo steve jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。乔布斯斯坦福大学演讲稿。

i am honored to be with you today at your mencement from one of the finest universities in the world。 i never graduated from college。 truth be told， this is the closest i've ever gotten to a college graduation。 today i want to tell you three stories from my life。 that's it。 no big deal。 just three stories。

我今天很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一。我从来没有从大学中毕业。说实话，今天也许是在我的生命中离大学毕业最近的一天了。今天我想向你们讲述我生活中的三个故事。不是什么大不了的事情，只是三个故事而已。

the first story is about connecting the dots。

第一个故事是关于如何把生命中的点点滴滴串连起来。

i dropped out of reed college after the first 6 months， but then stayed around as a drop-in for another 18 months or so before i really quit。 so why did i drop out?

我在reed大学读了六个月之后就退学了，但是在十八个月以后——我真正的作出退学决定之前，我还经常去学校。我为什么要退学呢?

it started before i was born。 my biological mother was a young， unwed college graduate student， and she decided to put me up for adoption。 she felt very strongly that i should be adopted by college graduates， so everything was all set for me to be adopted at birth by a lawyer and his wife。 except that when i popped out they decided at the last minute that they really wanted a girl。

故事从我出生的时候讲起。我的亲生母亲是一个年轻的，没有结婚的大学毕业生。她决定让别人收养我， 她十分想让我被大学毕业生收养。所以在我出生的时候，她已经做好了一切的准备工作，能使得我被一个律师和他的妻子所收养。但是她没有料到，当我出生之后，律师夫妇突然决定他们想要一个女孩。

so my parents， who were on a waiting list， got a call in the middle of the night asking: "we have an unexpected baby boy; do you want him?" they said: "of course。" my biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school。 she refused to sign the final adoption papers。 she only relented a few months later when my parents promised that i would someday go to college。

所以我的生养父母(他们还在我亲生父母的观察名单上)突然在半夜接到了一个电话:“我们现在这儿有一个不小心生出来的男婴，你们想要他吗?”他们回答道:“当然!”但是我亲生母亲随后发现，我的养母从来没有上过大学，我的父亲甚至从没有读过高中。她拒绝签这个收养合同。只是在几个月以后，我的父母答应她一定要让我上大学，那个时候她才同意。

and 17 years later i did go to college。 but i naively chose a college that was almost as expensive as stanford， and all of my working-class parents' savings were being spent on my college tuition。 after six months， i couldn't see the value in it。 i had no idea what i wanted to do with my life and no idea how college was going to help me figure it out。

在十七岁那年，我真的上了大学。但是我很愚蠢的选择了一个几乎和你们斯坦福大学一样贵的学校， 我父母还处于蓝领阶层，他们几乎把所有积蓄都花在了我的学费上面。在六个月后， 我已经看不到其中的价值所在。我不知道我想要在生命中做什么，我也不知道大学能帮助我找到怎样的答案。

and here i was spending all of the money my parents had saved their entire life。 so i decided to drop out and trust that it would all work out ok。 it was pretty scary at the time， but looking back it was one of the best decisions i ever made。 the minute i dropped out i could stop taking the required classes that didn't interest me， and begin dropping in on the ones that looked interesting。

但是在这里，我几乎花光了我父母这一辈子的所有积蓄。所以我决定要退学，我觉得这是个正确的决定。不能否认，我当时确实非常的害怕， 但是现在回头看看，那的确是我这一生中最棒的一个决定。在我做出退学决定的那一刻， 我终于可以不必去读那些令我提不起丝毫兴趣的课程了。然后我还可以去修那些看起来有点意思的课程。

it wasn't all romantic。 i didn't have a dorm room， so i slept on the floor in friends' rooms， i returned coke bottles for the 5¢ deposits to buy food with， and i would walk the 7 miles across town every sunday night to get one good meal a week at the hare krishna temple。 i loved it。 and much of what i stumbled into by following my curiosity and intuition turned out to be priceless later on。 let me give you one example:

但是这并不是那么罗曼蒂克。我失去了我的宿舍，所以我只能在朋友房间的地板上面睡觉，我去捡5美分的可乐瓶子，仅仅为了填饱肚子， 在星期天的晚上，我需要走七英里的路程，穿过这个城市到hare krishna寺庙(注:位于纽约brooklyn下城)，只是为了能吃上饭——这个星期唯一一顿好一点的饭。但是我喜欢这样。我跟着我的直觉和好奇心走， 遇到的很多东西，此后被证明是无价之宝。让我给你们举一个例子吧:

reed college at that time offered perhaps the best calligraphy instruction in the country。 throughout the campus every poster， every label on every drawer， was beautifully hand calligraphed。 because i had dropped out and didn't have to take the normal classes， i decided to take a calligraphy class to learn how to do this。

reed大学在那时提供也许是全美最好的美术字课程。在这个大学里面的每个海报， 每个抽屉的标签上面全都是漂亮的美术字。因为我退学了， 没有受到正规的训练， 所以我决定去参加这个课程，去学学怎样写出漂亮的美术字。

i learned about serif and san serif typefaces， about varying the amount of space between different letter binations， about what makes great typography great。 it was beautiful， historical， artistically subtle in a way that science can't capture， and i found it fascinating。

我学到了san serif 和serif字体， 我学会了怎么样在不同的字母组合之中改变空格的长度， 还有怎么样才能作出最棒的印刷式样。那是一种科学永远不能捕捉到的、美丽的、真实的艺术精妙， 我发现那实在是太美妙了。

none of this had even a hope of any practical application in my life。 but ten years later， when we were designing the first macintosh puter， it all came back to me。 and we designed it all into the mac。 it was the first puter with beautiful typography。 if i had never dropped in on that single course in college， the mac would have never had multiple typefaces or proportionally spaced fonts。

当时看起来这些东西在我的生命中，好像都没有什么实际应用的可能。但是十年之后，当我们在设计第一台macintosh电脑的时候，就不是那样了。我把当时我学的那些家伙全都设计进了mac。那是第一台使用了漂亮的印刷字体的电脑。

and since windows just copied the mac， its likely that no personal puter would have them。 if i had never dropped out， i would have never dropped in on this calligraphy class， and personal puters might not have the wonderful typography that they do。 of course it was impossible to connect the dots looking forward when i was in college。 but it was very， very clear looking backwards ten years later。

如果我当时没有退学， 就不会有机会去参加这个我感兴趣的美术字课程， mac就不会有这么多丰富的字体，以及赏心悦目的字体间距。那么现在个人电脑就不会有现在这么美妙的字型了。当然我在大学的时候，还不可能把从前的点点滴滴串连起来，但是当我十年后回顾这一切的时候，真的豁然开朗了。

again， you can't connect the dots looking forward; you can only connect them looking backwards。 so you have to trust that the dots will somehow connect in your future。 you have to trust in something - your gut， destiny， life， karma， whatever。 this approach has never let me down， and it has made all the difference in my life。

再次说明的是，你在向前展望的时候不可能将这些片断串连起来;你只能在回顾的时候将点点滴滴串连起来。所以你必须相信这些片断会在你未来的某一天串连起来。你必须要相信某些东西:你的勇气、目的、生命、因缘。这个过程从来没有令我失望(let me down)，只是让我的生命更加地与众不同而已。

my second story is about love and loss。

我的第二个故事是关于爱和损失的。

i was lucky – i found what i loved to do early in life。 woz and i started apple in my parents garage when i was 20。 we worked hard， and in 10 years apple had grown from just the two of us in a garage into a billion pany with over 4000 employees。 we had just released our finest creation - the macintosh - a year earlier， and i had just turned 30。

我非常幸运， 因为我在很早的时候就找到了我钟爱的东西。woz和我在二十岁的时候就在父母的车库里面开创了苹果公司。我们工作得很努力， 十年之后， 这个公司从那两个车库中的穷光蛋发展到了超过四千名的雇员、价值超过二十亿的大公司。在公司成立的第九年，我们刚刚发布了最好的产品，那就是macintosh。我也快要到三十岁了。

and then i got fired。 how can you get fired from a pany you started? well， as apple grew we hired someone who i thought was very talented to run the pany with me， and for the first year or so things went well。 but then our visions of the future began to diverge and eventually we had a falling out。 when we did， our board of directors sided with him。 so at 30 i was out。 and very publicly out。 what had been the focus of my entire adult life was gone， and it was devastating。

在那一年， 我被炒了鱿鱼。你怎么可能被你自己创立的公司炒了鱿鱼呢? 嗯，在苹果快速成长的时候，我们雇用了一个很有天分的家伙和我一起管理这个公司， 在最初的几年，公司运转的很好。但是后来我们对未来的看法发生了分歧， 最终我们吵了起来。当争吵不可开交的时候， 董事会站在了他的那一边。所以在三十岁的时候， 我被炒了。在这么多人的眼皮下我被炒了。在而立之年，我生命的全部支柱离自己远去， 这真是毁灭性的打击。

i really didn't know what to do for a few months。 i felt that i had let the previous generation of entrepreneurs down - that i had dropped the baton as it was being passed to me。 i met with david packard and bob noyce and tried to apologize for screwing up so badly。

在最初的几个月里，我真是不知道该做些什么。我把从前的创业激情给丢了， 我觉得自己让与我一同创业的人都很沮丧。我和david pack和bob boyce见面，并试图向他们道歉。

i was a very public failure， and i even thought about running away from the valley。 but something slowly began to dawn on me – i still loved what i did。 the turn of events at apple had not changed that one bit。 i had been rejected， but i was still in love。 and so i decided to start over。

我把事情弄得糟糕透顶了。但是我渐渐发现了曙光， 我仍然喜爱我从事的这些东西。苹果公司发生的这些事情丝毫的没有改变这些， 一点也没有。我被驱逐了，但是我仍然钟爱它。所以我决定从头再来。

i didn't see it then， but it turned out that getting fired from apple was the best thing that could have ever happened to me。 the heaviness of being successful was replaced by the lightness of being a beginner again， less sure about everything。 it freed me to enter one of the most creative periods of my life。

我当时没有觉察， 但是事后证明， 从苹果公司被炒是我这辈子发生的最棒的事情。因为，作为一个成功者的极乐感觉被作为一个创业者的轻松感觉所重新代替: 对任何事情都不那么特别看重。这让我觉得如此自由， 进入了我生命中最有创造力的一个阶段。

during the next five years， i started a pany named next， another pany named pixar， and fell in love with an amazing woman who would bee my wife。 pixar went on to create the worlds first puter animated feature film， toy story， and is now the most successful animation studio in the world。

在接下来的五年里， 我创立了一个名叫next的公司， 还有一个叫pixar的公司， 然后和一个后来成为我妻子的优雅女人相识。pixar 制作了世界上第一个用电脑制作的动画电影——“”玩具总动员”，pixar现在也是世界上最成功的电脑制作工作室。

in a remarkable turn of events， apple bought next， i retuned to apple， and the technology we developed at next is at the heart of apple's current renaissance。 and laurene and i have a wonderful family together。

在后来的一系列运转中，apple收购了next， 然后我又回到了apple公司。我们在next发展的技术在apple的复兴之中发挥了关键的作用。我还和laurence 一起建立了一个幸福的家庭。

i'm pretty sure none of this would have happened if i hadn't been fired from apple。 it was awful tasting medicine， but i guess the patient needed it。 sometimes life hits you in the head with a brick。 don't lose faith。 i'm convinced that the only thing that kept me going was that i loved what i did。 you've got to find what you love。

我可以非常肯定，如果我不被apple开除的话， 这其中一件事情也不会发生的。这个良药的味道实在是太苦了，但是我想病人需要这个药。有些时候， 生活会拿起一块砖头向你的脑袋上猛拍一下。不要失去信心。我很清楚唯一使我一直走下去的，就是我做的事情令我无比钟爱。你需要去找到你所爱的东西

and that is as true for your work as it is for your lovers。 your work is going to fill a large part of your life， and the only way to be truly satisfied is to do what you believe is great work。 and the only way to do great work is to love what you do。 if you haven't found it yet， keep looking。 don't settle。 as with all matters of the heart， you'll know when you find it。 and， like any great relationship， it just gets better and better as the years roll on。 so keep looking until you find it。 don't settle。

。对于工作是如此， 对于你的爱人也是如此。你的工作将会占据生活中很大的一部分。你只有相信自己所做的是伟大的工作， 你才能怡然自得。如果你现在还没有找到， 那么继续找、不要停下来、全心全意的去找， 当你找到的时候你就会知道的。就像任何真诚的关系， 随着岁月的流逝只会越来越紧密。所以继续找，直到你找到它，不要停下来!

my third story is about death。

我的第三个故事是关于死亡的。

when i was 17， i read a quote that went something like: "if you live each day as if it was your last， someday you'll most certainly be right。" it made an impression on me， and since then， for the past 33 years， i have looked in the mirror every morning and asked myself: "if today were the last day of my life， would i want to do what i am about to do today?" and whenever the answer has been "no" for too many days in a row， i know i need to change something。

当我十七岁的时候， 我读到了一句话:“如果你把每一天都当作生命中最后一天去生活的话，那么有一天你会发现你是正确的。”这句话给我留下了深刻的印象。从那时开始，过了33年，我在每天早晨都会对着镜子问自己:“如果今天是我生命中的最后一天， 你会不会完成你今天想做的事情呢?”当答案连续很多次被给予“不是”的时候， 我知道自己需要改变某些事情了。

remembering that i'll be dead soon is the most important tool i've ever encountered to help me make the big choices in life。 because almost everything – all external expectations， all pride， all fear of embarrassment or failure - these things just fall away in the face of death， leaving only what is truly important。 remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose。 you are already naked。 there is no reason not to follow your heart。

“记住你即将死去”是我一生中遇到的最重要箴言。它帮我指明了生命中重要的选择。因为几乎所有的事情， 包括所有的荣誉、所有的骄傲、所有对难堪和失败的恐惧，这些在死亡面前都会消失。我看到的是留下的真正重要的东西。你有时候会思考你将会失去某些东西，“记住你即将死去”是我知道的避免这些想法的最好办法。你已经赤身裸体了， 你没有理由不去跟随自己的心一起跳动。

about a year ago i was diagnosed with cancer。 i had a scan at 7:30 in the morning， and it clearly showed a tumor on my pancreas。 i didn't even know what a pancreas was。 the doctors told me this was almost certainly a type of cancer that is incurable， and that i should expect to live no longer than three to six months。 my doctor advised me to go home and get my affairs in order， which is doctor's code for prepare to die。 it means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months。 it means to make sure everything is buttoned up so that it will be as easy as possible for your family。 it means to say your goodbyes。

大概一年以前， 我被诊断出癌症。我在早晨七点半做了一个检查， 检查清楚的显示在我的胰腺有一个肿瘤。我当时都不知道胰腺是什么东西。医生告诉我那很可能是一种无法治愈的癌症， 我还有三到六个月的时间活在这个世界上。我的医生叫我回家， 然后整理好我的一切， 那就是医生准备死亡的程序。那意味着你将要把未来十年对你小孩说的话在几个月里面说完。;那意味着把每件事情都搞定， 让你的家人会尽可能轻松的生活;那意味着你要说“再见了”。

i lived with that diagnosis all day。 later that evening i had a biopsy， where they stuck an endoscope down my throat， through my stomach and into my intestines， put a needle into my pancreas and got a few cells from the tumor。 i was sedated， but my wife， who was there， told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery。 i had the surgery and i'm fine now。

我整天和那个诊断书一起生活。后来有一天早上我作了一个活切片检查，医生将一个内窥镜从我的喉咙伸进去，通过我的胃， 然后进入我的肠子， 用一根针在我的胰腺上的肿瘤上取了几个细胞。我当时很镇静，因为我被注射了镇定剂。但是我的妻子在那里， 后来告诉我，当医生在显微镜地下观察这些细胞的时候他们开始尖叫， 因为这些细胞最后竟然是一种非常罕见的可以用手术治愈的胰腺癌症。我做了这个手术， 现在我痊愈了。

this was the closest i've been to facing death， and i hope its the closest i get for a few more decades。 having lived through it， i can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

那是我最接近死亡的时候， 我还希望这也是以后的几十年最接近的一次。从死亡线上又活了过来， 死亡对我来说，只是一个有用但是纯粹是知识上的概念的时候，我可以更肯定一点地对你们说:

no one wants to die。 even people who want to go to heaven don't want to die to get there。 and yet death is the destination we all share。 no one has ever escaped it。 and that is as it should be， because death is very likely the single best invention of life。 it is life's change agent。 it clears out the old to make way for the new。 right now the new is you， but someday not too long from now， you will gradually bee the old and be cleared away。 sorry to be so dramatic， but it is quite true。

没有人愿意死， 即使人们想上天堂， 人们也不会为了去那里而死。但是死亡是我们每个人共同的终点。从来没有人能够逃脱它。也应该如此。 因为死亡就是生命中最好的一个发明。它将旧的清除以便给新的让路。你们现在是新的， 但是从现在开始不久以后， 你们将会逐渐的变成旧的然后被清除。我很抱歉这很戏剧性， 但是这十分的真实。

your time is limited， so don't waste it living someone else's life。 don't be trapped by dogma - which is living with the results of other people's thinking。 don't let the noise of other's opinions drown out your own inner voice。 and most important， have the courage to follow your heart and intuition。 they somehow already know what you truly want to bee。 everything else is secondary。

你们的时间都有限，所以不要按照别人的意愿去活，这是浪费时间。不要囿于成见，那是在按照别人设想的结果而活。不要让别人观点的聒噪声淹没自己的心声。最主要的是，要有跟著自己感觉和直觉走的勇气。无论如何，感觉和直觉早就知道你到底想成为什么样的人，其他都是次要的。

when i was young， there was an amazing publication called the whole earth catalog， which was one of the bibles of my generation。 it was created by a fellow named stewart brand not far from here in menlo park， and he brought it to life with his poetic touch。 this was in the late 1960's， before personal puters and desktop publishing， so it was all made with typewriters， scissors， and polaroid cameras。 it was sort of like google in paperback form， 35 years before google came along: it was idealistic， and overflowing with neat tools and great notion

我年轻时有一本非常好的刊物，叫<全球概览>(the whole earth catalog)，这是我那代人的宝书之一，创办人名叫斯图尔特•布兰德(stewart brand)，就住在离这儿不远的门洛帕克市(menlo park)。他用诗一般的语言把刊物办得生动活泼。那是 20 世纪 60 年代末，还没有个人电脑和桌面印刷系统，全靠打字机、剪刀和宝丽莱照相机(polaroid)。它就像一种纸质的 google，却比 google 早问世了 35 年。这份刊物太完美了，查阅手段齐备、构思不凡。

stewart and his team put out several issues of the whole earth catalog， and then when it had run its course， they put out a final issue。 it was the mid-1970s， and i was your age。 on the back cover of their final issue was a photograph of an early morning country road， the kind you might find yourself hitchhiking on if you were so adventurous。 beneath it were the words: "stay hungry。 stay foolish。" it was their farewell message as they signed off。 stay hungry。 stay foolish。 and i have always wished that for myself。 and now， as you graduate to begin anew， i wish that for you。

斯图尔特(stewart)和他的同事们出了好几期<全球概览>，到最后办不下去时，他们出了最后一期。那是 20 世纪 70 年代中期，我也就是你们现在的年纪。最后一期的封底上是一张清晨乡间小路的照片，就是那种爱冒险的人等在那儿搭便车的那种小路。照片下面写道: 好学若饥、谦卑若愚。那是他们停刊前的告别辞。好学若饥，谦卑若愚。(stay hungry，stay foolish)。这也是我一直想做到的。眼下正值诸位大学毕业、开始新生活之际，我同样愿大家:

stay hungry。 stay foolish。

好学若饥、谦卑若愚。

thank you all very much。

非常感谢大家。

篇五:《乔布斯演讲会读后感》

文/粉墨丹青

本月读了两本书，<乔布斯演讲会>1和2。

得以读这本书可以说缘于我的女儿，那是一个雨中的周末，看完电影后，我们一起到书店。宁宁看她感兴趣的书去了，我想找到心理学方面的书看，翻看了一会儿，没有看到中意的，在畅销书的陈列里，看到了厚厚的一摞黑色封面的<乔布斯演讲会2>。乔布斯这样一个传奇人物，无论是创业传奇，还是领导模式，以及特殊的市场推广方式，还有对生活和宗教的选择，都对这个世界有着极其重要的影响。乔布斯演讲会读后感。我尤其喜欢他的演讲风格。于是，这本书的作者是个韩国人，叫金灵泰，没有仔细看他的简历，只记得他是韩国培训专家。这本书以史蒂夫·乔布斯于2007年在旧金山macworld上的主题演讲为基础，继续深入而精妙地讲解了乔布斯卓越的演讲技巧。等于是把整个演讲做了解剖，从如何开头，怎么用更有力、简洁、形象、易懂的语言，而不是用艰涩、难性的专业用语；如何用手势，如何设计ppt画面，怎么样突出主题；怎么样在现场通过实例，来给听众演示新功能的新奇、实用之处。因为2的精彩，我又去找这本书的前一册，也就是1，做为了这个月读书的目标。<乔布斯演讲会1>也以乔布斯的一篇完整的演讲为模板，进行分析。乔布斯演讲会读后感。后面还付有中英文对照原稿。1和2的区别不大，但是都很收益。

我个人感觉，在演讲上，乔布斯他成功的原因，最主要的是两点，第一，在演讲的设置上，做足了基础工作。确确实实的从听众的心理出发，用短浅、生动的语言和事例打动听众。个人感觉，无论是成稿或是讲前的练习，应该都是反复修改无数次的。第二，做为公司的领导者，乔布斯对自己本人、以及对公司产品的无以伦比的高度自信。同时，这也是我最佩服乔布斯的两点。因为他的优秀卓越，他可以自信；但是他并没有因为这样的自信，而不去为了这些演讲不做准备。相反，可以看出他在每一个细节的准备上都是下足了功夫的。以前听他的演讲时，就感觉他的与众不同，读这书以后，你不但会在产品推介演讲上有所收获，包括，如何设计幻灯片，怎么样表达自己的意思，更大的收获是这么一个伟大的，牛人，在有了巨大成功，有无数果粉儿，产品已经无敌横行天下的情形下，还有一颗有所敬畏的心，如此精心、细致、努力、亲自去做产品的全球推广活动，这无疑是一种责任、一种担当，这也是为什么他是这样的卓越的人，为什么他是20世纪以及21世纪初期最伟大的商界领袖，受着亿万粉丝追捧的原因。实力，来自努力!自信来自实力!一个神话，不是吹出来的，是一点一点做出来的。

读完这两本书以后，我也在思考另外两个问题:一个是，一个成功的经理人，到底应该是怎么样的，乔布斯值得大家认真探索；另外一个，无论在哪个领域上深入探索都会有成就，比如这本书的作者，从两个大家都熟悉的两个乔布斯的演讲，可以出两本畅销书，这是勤奋的力量，亦是善于总结的结果，也真值得佩服。

记得“拆书帮”的一个做法是，如果一本书要读透，要会用自己的最重要的一点是，结合书中的要点，对自己的启发，和以后如何运用。这两本书，本月是粗读，还需要精读，读到可以运用为止!读书尚需努力，加油!

以上就是中国招生考试网http://www.chinazhaokao.com/带给大家的精彩成考报名资源。想要了解更多《乔布斯演讲稿》的朋友可以持续关注中国招生考试网，我们将会为你奉上最全最新鲜的成考报名内容哦! 中国招生考试网，因你而精彩。

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