当前位置: 首页 > 实用文档 > 试题 > 四级阅读08年6月

四级阅读08年6月

2016-01-10 17:38:26 编辑: 来源:http://www.chinazhaokao.com 成考报名 浏览:

导读: 四级阅读08年6月篇一:2008年6月大学英语四级考试试题及参考答案 ...

四级阅读08年6月篇一:2008年6月大学英语四级考试试题及参考答案

声明:本试卷由大耳朵网站( )整理发布,如转载必须带大耳朵字样

一.写作部分(9:00-9:30)

Part Ⅰ Writing (30 minutes)

Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.

1.娱乐活动多种多样

2.娱乐活动可能使人们受益,也可能有危害性

3.作为大学生,我的看法。

二.快速阅读(9:30-9:45)

Media Selection for Advertisements

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.

Television

Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.

Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.

is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.

Newspaper?

After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in

大耳朵网站宗旨:免费实用 1

ion ciues. Locally, newspapers are the largest advertising medium.

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.

Radio

Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.

Magazines

Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.

Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.

Out-of-home advertising

Out-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel

大耳朵网站宗旨:免费实用

2

longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.

Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.

Internet

As consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.

Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.

Direct mail

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.

1. Television is an attractive advertising medium in that_____________.

A) it has large audiences

B) it appeals to housewives

C) it helps build up a company's reputation

D) it is affordable to most advertiser

2. With the increase in the number of TV channels_________.

A) the cost of TV advertising has decreased

B) the nuiflber of TV viewers has increased

C) advertisers' interest in other media has decreased

D) the number of TV ads people can see has increased

3.Compared with television, newspapers as an advertising medium_________________.

A) earn a larger annual ad revenue

B) convey more detailed messages

C) use more production techniques

大耳朵网站宗旨:免费实用

3

D) get messages out more effectively

4.Advertising on radio continues to grow because ___________.

A) more local radio stations have been set up

B) modern technology makes it more entertaining

C) it provides easy access to consumers

D) it has been revolutionized by Internet radio.

5.Magazines are seen by advertisers as an efficient way to___________.

A) reach target audiences

B) modern technology makes it more entertaining C) appeal to educated people.

D) convey all kinds of messages

6.Oui-of-home advertising has become more effective because_______

A) billboards can be replaced within two hours

B) consumers travel more now ever before

C) such ads have been made much more attractive

D) the pace of urban life is much faster nowadays

7. The challenge to Internet advertisers is to create ads that are___________.

A) quick to update

B) pleasant to look at

C) easy to remember

D) convenient to access

8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________

9.Direct mail is an effecitive form of advertising for businesses to develop_________________________

10.This passage discusses how advertisers select________________for advertisements.

注意:收答题卡一作文和快速阅读部分(9:45-10:00)

三.听力部分(10:00-10:35)

11.

A) Give his ankle a good rest.

B) Treat his injury immediately.

C) Continue his regular activities.

D) Be careful when climbing steps.

12.

A) On a train.

大耳朵网站宗旨:免费实用

4

B) On a plane.

C) In a theater.

D) In a restaurant.

13.

A) A tragic accident.

B) A fad occasion

C) Smith's unusual life story.

D) Smith's sleeping problem.

14.

A) Review the details of all her lessons.

B) Compare notes with his classmates.

C)Talk with her about his learning problems.

D) Focus on the main points of her lectures.

15.

A) The man blamed the woman for being careless.

B)The man misunderstood the woman's apology.

C) The woman offered to pay for the man's coffee.

D)The woman spilt coffee on the man's jacket.

16.

A) Extremely tedious.

B) Hard to understand.

C) Lacking a goot plot.

D) Not worth seeing twice.

17.

A) Attending every lecture.

B) Doing losts of homework.

C) Reading very extensively.

D) Using test-taking strategies.

18.

A)The digital TV system will offer different programs.

B)He is eager to see what the new system is like.

C)He thinks it unrealistic to have 500 channels.

D)The new TV system may not provide anything better.

Question 19 to 22 are based on the passage you have just heard.

大耳朵网站宗旨:免费实用

5

四级阅读08年6月篇二:四级 08年6月快速阅读 原文翻译

08年6月快速阅读

广告媒体的选择

P1 确定一种产品或服务的受众后,广告代理商必须选择合适的媒体来投放广告。在这儿我们要讨论用于广告投放的主要媒体 的种类,重点讨论其中广告;电视广告、报纸广告、电台广告、杂志广告、户外广告、网络广告以及直投广告。 电视

P2 对于广告而言,电视是一种极具吸引力的没接,因为电视能为广告客户带来大量观众。当你考虑到几乎四分之三的美国人都看过电视游戏节目《谁想成为百万富翁?》,你就会明白电视在与大量的观众交流方面的威力了。举个例子,广告客户创造了一个品牌,他们希望这个品牌形象给人们留下深刻的印象。电视就威力这种交流提供一个理想的媒介。但是,电视广告费用很昂贵,并不是每个广告客户都能承担得起。

P3 电视对广告有四个影响。第一,窄播意味着电视频道的观众群也越来越细化。比如说,看高尔夫频道的观众是那些打高尔夫的人,看家庭和园艺台的观众则是那些对改善家居环境感兴趣的人。因此,与过去相比,现在的观众越来越少,他们的共性也越来越多。因此,于过去相比,现在的电视频道越来越多,对于广告客户而言,这也是一样,这便使得观众能看到的广告的绝对数量在增加。第三,数字录制设备让

观众能更自由地选择自己想看的商业节目。第四,电视节目的控制权整在由广播网络管理者手中转到地方有线电视操作者和卫星电视节目操作者手中。

报纸

P4 报纸是继电视之后广告年收益第二高的媒体。《纽约时报》的读者遍及全国,其每年的广告收益达十亿美元。现在,《纽约时报》的全国发行量已增加了四成,美国168个城市的居民都能在家订阅这份报纸。报纸是地方最大的广告媒体。

P5 在报纸上刊登广告,费用没有电视那么高,而且,与电视相比,广告客户可以通过报纸给读者提供更长、更详细的商品或服务信息。如果有先进的生产设备,人们可以在48小时内将广告刊登到报纸上,这便意味着,报纸同样能快速地将信息传播出去。通常情况如下,报纸是地方社区最重要的新闻来源,地方读者对报纸的忠诚度很高。

广播

P6 广播广告的数量在不断增加。人们常将广播广告、户外广告以及网络广告放在一起,如此一来,气覆盖面甚至比电视还要广。广告客户之所以可能利用电台来做广告,是因为广播的广告费用比电视的低,这意味着广告客户能够承担得起重复播放广告的费用。网络公司也同样开始从事广播广告业务。电视广播为广告客户提供一种能与听众全天候交流的

途径。无论是在上班途中、上学途中、上班时、回家时、还是在晚上、人们都能收听电台的广播节目。

P7 两种主要的变化——卫星广播和网络广播——将促使广播广告客户调整其登广告的方法。卫星广播和网络广播这两种广播形式都能让听众收听到比他们原来能收听到的地方电台更遥远的广播节目,如此一来,电台广播将吸引越来越多的生活在更远地区的目标听众。

杂志

P8 新闻周刊、女性杂志以及商业杂志的广告都将增加,因为他们吸引的是高端市场。杂志受广告客户青睐是因为他们发型的市场窄小。广播媒体,比如网络电视,吸引的是所有类型的观众,但是,杂志的读者则相对统一。举个例子,如果你看的是《体育画报》,那么,你和该报的其他读者就会有许多相同之处。广告客户将杂志视为一种接触目标读者群的有效途径。

P9 使用印刷媒体——杂志和报纸——的广告客户需要根据两种主要变化进行调整。首先,网络会分给地方报纸带来更多读者,这些读者与以往相比类型更多,地理位置更加分散。其次,杂志数量不断增加,广告客户必须明白如何利用这些杂志来解除自己的目标读者。虽然有些杂志能覆盖全国的读者,但是,大部分杂志的读者群仍相对较小。

户外广告

P10 户外广告,也被称为位置为基础的广告。在吸引比以往更活跃的消费者方面,它已经成为越来越有效的广告形式。现在,许多消费者都不再坐在家里看电视了。利用广告牌、报刊亭、和公交车候车亭做广告是一种接触流动顾客的有效途径。越来越多的消费者上下班路程增加,这也使得户外广告成为有效的广告方式。技术改变了广告牌业务的性质,广告牌的广告效果比过去更好。如果使用数码印刷,制作广告牌的公司两小时之内就能印刷好一块广告牌,而在以前,这要消耗六个小时。这要,广告客户在信息的创作类型上就有了更多的选择,因为,他们可以更加迅速地更换自己的信息。

因特网

P11 随着人们对网络购物日益青睐,广告客户也瞄准了这个市场。消费者更多地从网络上获取新闻和信息,随着这种趋势的发着,电视和电台在向消费者传播信息方面的能力就会下降。网络广告客户所面临的挑战是创作出让这一目标观众群中能够记住的广告。

P12 在不久的将来,网络广告将在各类组织的广告发布中占据重要地位。网络用户比较相似,但数量比较小。广告客户必须针对这些网络使用者来调整自己的方法,同时还要调整自己的说服策略来适应在线媒介的特点。

直投

P13 最后一种广告媒介是直投,也就是利用邮件向消费者传达广告客户的信息。直投的形式也包括信息简报,明信片以及特别促销信息单。直投是一种与消费者建立直接联系的有效手段,对于很多公司而言,这是一种最有效的广告形式。

1. 电视是一种非常有吸引力的广告媒介,这是因为_______。 [A] 它有大批的观众。[B] 它吸引家庭主妇。 [C] 它有助于树立公司声誉。[D] 大部分广告商能够支付得起。

2. 随着电视频道数量的增加_______。

[A] 电视广告的成本降低了。

[B] 电视观众的数量增加了。

[C] 广告商对其他媒介的兴趣降低了。

[D] 人们可以看到的电视广告数量增加了。

3. 和电视相比,报纸作为一种广告媒介_______。

[A] 每年有更多的广告投入。

[B] 传递更多详细的信息。

[C] 使用更多的生产技术。

[D] 更为有效地传播信息。

四级阅读08年6月篇三:2008年6月四级真题及答案

一.写作部分(9:00-9:30)

Part Ⅰ Writing (30 minutes)

Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.

1.娱乐活动多种多样

2.娱乐活动可能使人们受益,也可能有危害性

3.作为大学生,我的看法。

二.快速阅读(9:30-9:45)

Media Selection for Advertisements

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.

Television

Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.

Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.

is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.

Newspaper?

After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.

Radio

Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.

Magazines

Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.

Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.

Out-of-home advertising

Out-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.

Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.

Can change their messages more quickly.

Internet

As consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.

Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.

Direct mail

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.

1. Television is an attractive advertising medium in that_______D______.

A) it has large audiences

B) it appeals to housewives

C) it helps build up a company's reputation

D) it is affordable to most advertiser

2. With the increase in the number of TV channels_________.

A) the cost of TV advertising has decreased

B) the nuiflber of TV viewers has increased

C) advertisers' interest in other media has decreased

D) the number of TV ads people can see has increased

3.Compared with television, newspapers as an advertising medium_________________.

A) earn a larger annual ad revenue

B) convey more detailed messages

C) use more production techniques

D) get messages out more effectively

4.Advertising on radio continues to grow because ___________.

A) more local radio stations have been set up

B) modern technology makes it more entertaining

C) it provides easy access to consumers

D) it has been revolutionized by Internet radio.

5.Magazines are seen by advertisers as an efficient way to___________.

A) reach target audiences

B) modern technology makes it more entertaining C) appeal to educated people.

D) convey all kinds of messages

6.Oui-of-home advertising has become more effective because_______

A) billboards can be replaced within two hours

B) consumers travel more now ever before

C) such ads have been made much more attractive

D) the pace of urban life is much faster nowadays

7. The challenge to Internet advertisers is to create ads that are___________.

A) quick to update

B) pleasant to look at

C) easy to remember

D) convenient to access

8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________

9.Direct mail is an effecitive form of advertising for businesses to develop_________________________

10.This passage discusses how advertisers select________________for advertisements.

注意:收答题卡一作文和快速阅读部分(9:45-10:00)

三.听力部分(10:00-10:35)

Section C

注意:此部分试题请在答题卡2上作答。

We're now witnessing the emergence of an advanced economy based on information and knowledge. Physical(36)___, raw materials, and capital are no longer the key(37) ____ in the creation of wealth. Now, the(38) ____ raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(39) ___ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers(40)____ in mind work. They deal with symbols: words,(41) ___ and data.

What does all this mean for you? As a future knowledge worker, you can expect to be(42) ____ , processing, as well as exchanging information. (43)____ , three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike(44)____ .

In the new world of work, you can look forward to being in constant training (45)____ . You can

also expect to be taking greater control of your career. Gone are the nine-five jobs. lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with.

(46)____ , and don’t wait for someone to ―empower‖ you. You have to empower yourself.

四.阅读词汇部分选词阅读及完型 (10:35-11:25)

选词填空

Part IV Reading Comprehension (Reading in Depth) (25 minutes)

Section A

Question 57 to 61 are based on the following passage.

Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly -47- to know my way around the continent. Moreover, my knowledge of foreign languages was -48- to a little college French.

I hesitated. How would I, unable to speak the language, -49- unfamiliar with local geography or transportation systems, set up-50- and do research? It seemed impossible, and with considerable-51-I sat down to write a letter begging off. Halfway through, a thought ran through my mind: you can’t learn if you don’t try. So I accepted the assignment.

There were some bad-52-. But by the time I had finished the trip I was an experienced traveler. And ever since. I have never hesitated to head for even the most remote of places. Without guides or even-53- bookings. Confident that somehow I will manage.

The point is that the new, the different, is almost by definition –54- . but each time you try something. You learn. And as the learning plies up. The world opens to you.

I’ve learned to ski at 40, and flown up the Rhine river in a –55-. And I know I’ll go to doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept anxiety as another name for challenge and I believe I can-56-wonders.

注意:此部分试题请在答题卡2上作答。

A.accomplish I.manufacture

B.advanced J.moments

C.balloon K.news

D.claim L.reduced

E.constantly M.regret

F.declare N.scary

G.interviews O.totally

H.limited

四级阅读08年6月篇四:2008年6月四级真题+答案

2008年6月四级真题

Part I Writing (30 minutes)

Recreational Activities

Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.

1.娱乐活动多种多样

2.娱乐活动可能使人们受益,也可能有危害性

3.作为大学生,我的看法。

Part II Reading Comprehension (Skimming and Scanning) (15 minutes)

Media Selection for Advertisements

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus on attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.

Television

Television in an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

Television’s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. the Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This had also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.

Newspapers

After television, the medium attracting the next largest annual as revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.

Radio

Advertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards (广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for

advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.

Magazines

Newsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have such in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.

Advertisers using the print media—magazines and newspapers—will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.

Out-of-home advertising

Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using the digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.

Internet

As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.

Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the inline medium as well.

Direct mail

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards, and special promotion. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.

1. Television is an attractive advertising medium in that ________.

A) it has large audiences C) it helps build up a company’s reputation

B) it appeals to housewives D) it is affordable to most advertisers

2. With the increase in the number of TV channels, ________.

A) the cost of TV advertising has decreased B) the number of TV viewers has increased

C) advertisers’ interest in other media has decreased

D) the number of TV ads people can see has increased

3. Compare with television, newspapers as an advertising medium _______.

A) earn a larger annual ad revenue C) use more production techniques

B) convey more detailed messages D) get messages out more effectively

4. Advertising on radio continues to grow because _______.

A) more local radio stations have been set up C) it provides easy access to consumers

B) modern technology makes it more entertaining D) it has been revolutionized by Internet radio

5. Magazines are seen by advertisers as an efficient way to _______.

A) reach target audiences C) attract diverse audiences

B) appeal to educated people D) convey all kinds of messages

6. Out-of-home advertising has become more effective because _______.

A) billboards can be replaced within two hours C) such ads have been made much more attractive

B) consumers travel more now than ever before D) the pace of urban life is much faster nowadays

7. The challenge to Internet advertisers is to create ads that are ________.

A) quick to update C) easy to remember access

B) pleasant to look at D) convenient to

8. Internet advertisers will have to adjust their methods to reach audiences that tend to be _______.

9. Direct mail is an effective form of advertising for business to develop ________.

10. This passage discusses how advertisers select ________ for advertisements.

Part III Listening Comprehension (35 minutes) 11. A) Given his ankle a good rest. C) Continue his regular activities.

B) Treat his injury immediately. D) Be careful when climbing steps.

12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.

13. A) A tragic accident. C) Smith’s unusual life story.

B) A sad occasion. D) Smith’s sleeping problem.

14. A) Review the detail of all her lessons. C) Talk with her about his learning problems.

B) Compare notes with his classmates. D) Focus in the main points of her lectures.

15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology.

C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.

16. A) Extremely tedious. C) Lacking a good plot.

B) Hard to understand. D) Not worth seeing twice.

17. A) Attending every lecture. C) Reading very extensively.

B) Doing lots of homework. D) Using test-taking strategies.

18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like.

C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better.

Questions 19 to 22 are based on the conversation you have just heard.

19. A) A notice by the electricity board. C) The description of a thief in disguise.

B) Ads promoting electric appliances. D) A new policy on pensioners’ welfare.

20. A) Speaking with a proper accent. C) Making friends with them.

B) Wearing an official uniform. D) Showing them his ID.

21. A) To be on the alert when being followed. D) To watch out for those from the electricity

B) Not to leave senior citizens alone at home. board.

C) Not to let anyone in without an appointment.

22. A) She was robbed near the parking lot. C) The pension she had just drawn was stolen.

B) All her money in the bank disappeared. D) She was knocked down in the post office. Questions 23 to 25 are based on the conversation you have just heard.

23. A) Marketing consultancy. C) Luxury hotel management.

B) Professional accountancy. D) Business conference organization.

24. A) Having a good knowledge of its customs. C) Having been to the country before.

B) Knowing some key people in tourism. D) Being able to speak Japanese.

25. A) It will bring her potential into full play. C) It will enable her to improve her Chinese.

B) It will involve lots of train travel. D) It will give her more chances to visit Japan. Passage One

Questions 26 to 28 are based on the conversation you have just heard.

26. A) The lack of time. C) The frustrations at work.

B) The quality of life. D) The pressure on working families.

27. A) They were just as busy as people of today. C) They didn’t complain as much as modern man.

B) They saw the importance of collective D) They lived a hard life by hunting and efforts. gathering.

28. A) To look for creative ideas of awarding employees.

B) To explore strategies for lowering production costs.

C) To seek new approaches to dealing with complaints.

D) To find effective ways to give employees flexibility.

Passage Two

Questions 29 to 31 are based on the conversation you have just heard.

29. A) Family violence. C) Her father’s disloyalty.

B) The Great Depression. D) Her mother’s bad temper.

30. A) His advanced age. C) His improved financial condition.

B) His children’s efforts. D) His second wife’s positive influence.

31. A) Love is blind. C) Divorce often has disastrous consequences.

B) Love breeds love. D) Happiness is hard to find in blended families. Passage Three

Questions 32 to 35 are based on the conversation you have just heard.

32. A) It was located in a park. C) It went bankrupt all of a sudden.

B) Its owner died of a heart attack. D) Its potted plants were for lease only.

33. A) Planting some trees in the greenhouse. C) Putting up a Going Out of Business sign.

B) Writing a want ad to a local newspaper. D) Helping a customer select some purchases.

34. A) Opening an office in the new office park. C) Developing fresh business opportunities.

B) Keeping better relations with her company. D) Building a big greenhouse of his own.

35. A) Owning the greenhouse one day. C) Cultivating more potted plants.

B) Securing a job at the office park. D) Finding customers out of town. We’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. Now, the (38) _______ raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) _______ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ________ in mind work. They deal with symbols: (41) ________, and data.

What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike

(44)_______________________________________________________________________.

In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for

someone to ―empower‖ you. You have to empower yourself.

Part IV Reading Comprehension (Reading in Depth) (25 minutes)

Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly _47_ to know my way around the continent. Moreover, my knowledge of foreign languages was _48_ to a little college French.

I hesitated. How would I, unable to speak the language, _49_ unfamiliar with local geography or transportation systems, set up _50_ and do research? It seemed impossible, and with considerable _51_ I sat down to write a letter begging off. Halfway through, a thought can through my mind: you can learn if you don’t try. So I accepted the assignment.

There were some bad _52_. But by the time I had finished the trip I was an experienced traveler. And ever since, I have never hesitated to head for even the most remote of places, without guiders or even _53_ bookings, confident that somehow I will manage.

The point is that the new, the different, is almost by definition _54_. But each time you try something, you learn, and as the learning piles up, the world opens to you.

I’ve learned to ski at 40, and flown up the Rhine River in a _55_. And I know I’ll go on doing such things. It’s not because I’m braver or more daring than others. I’m not. But I’ll accept anxiety as another name for challenge and I believe I can _56_ wonders.

A) accomplish E) constantly I) manufacture M) regret

B) advanced F) declare J) moments N) scary

C) balloon G) interviews K) news O) totally

D) claim H)limited L) reduced

Passage One

Global warming may or may not be the great environmental crisis of the 21st century, but regardless of whether it is or isn’t –we won’t do much about it. We will argue over it and may even, as a nation, make some fairly solemn-sounding commitments to avoid it. But the more dramatic and meaningful these commitments seem, the less likely they are to be observed.

Al Gore calls global warming an ―inconvenient truth,‖ as if merely recognizing it could put us on a path to a solution. But the real truth is that we don’t know enough to relieve global warming, and –without major technological breakthroughs—we can’t do much about it.

From 2003 to 2050, the world’s population is projected to grow from 6.4 billion to 9.1 billion, a 42% increase. If energy use per person and technology remain the same, total energy use and greenhouse gas emissions (mainly, CO2) will be 42% higher in 2050. but that’s too low, because societies that grow richer use more energy. We need economic growth unless we condemn the world’s poor to their present poverty and freeze everyone else’s living standards. With modest growth, energy use and greenhouse emissions more than double by 2050.

No government will adopt rigid restrictions on economic growth and personal freedom (limits on electricity usage, driving and travel) that might cut back global warming. Still, politicians want to show they’re ―doing something.‖ Consider the Kyoto Protocol (京都议定书). It allowed countries that joined to punish those that didn’t. But it hasn’t reduced CO2 emissions (up about 25% since 1990), and many signatories (签字国) didn’t adopt tough enough policies to hit their 2008-2012 targets.

The practical conclusion is that if global warming is a potential disaster, the only solution is new technology. Only an aggressive research and development program might find ways of breaking dependence on fossil fuels or dealing with it.

The trouble with the global warming debate is that it has become a moral problem when it’s really an engineering one. The inconvenient truth is that if we don’t solve the engineering problem, we’re

四级阅读08年6月篇五:2008年6月四级答案

2008年6月大学英语四级考试真题答案(仅供参考) (试卷A)

Part II Reading Comprehension (Skimming and Scanning)

1.A 2.D 3.B 4.C 5.A 6.D/B 7.C

8.quite homogeneous 9.relationships with consumers 10.media

Part III Listening Comprehension

听力部分:

11. A give his ankle a good rest

12. C in a theater

13. A a tragic accident

14. D focus on the main points of her lectures

15. D the woman spilt coffee on the man’s jacket

16. B. hard to understand

17. A. attending every lecture

18. D the new TV provide anything better

19. C the description of a thief in disguise

20. D showing his ID

21. C not to let anyone in without an appointment

22. C the pension she had just drawn was stolen

23. A. marketing consultancy

24. D. being able to speak Japanese

25. B. it will involve lots of train travel

26. A. the lack of time

27. A. they were just as busy as people of today

28. D. to find effective ways to give employees flexibility

29. B. the Great Depression

30. D. his second wife’s positive influence

31. B. love breeds love

32. B. its owner died of a heart attack

33. C. putting up a Going Out OF Business sign

34. C. developing fresh business opportunities

35. A. owning the greenhouse one day

36 labor/labour

37 ingredients

38 vital

39 individual

40 engage

41 figures

42 generating

43 currently

44. Will be making decisions in such areas as product development, quality control and customers’ satisfaction、

45. To acquire new skills that will help you keep up with improved technologies and procedures

46. Don’t expect that the companies will provide you with clearly defined career paths

============

阅读理解部分:

快速阅读

1.A it has large audience

2.D the number of TV ads people can see has increased

3.B convey more detailed message

4.C it provieds easy access to consumers

5.A reach target audiences

6.B consumers travel more now than ever before

7.C easy to remember

8. quite homogeneous

9. relationship wiht companies

10. appropriate media

选词填空

47.D claim 48.H limited 49.O totally 50.G interviews 51.M regret 52. J moments

53.B advanced 54.N scary 55.C balloon 56.A accomplish

仔细阅读

57.D very little will be done to bring it under control

58.D it is an area we actually have little knowledge about

59.B wasteful use of energy

60.B few nations have adopted real tough measures to limit energy use

61.B the ultimate solution to global warming will lead to technological breakthrough

62.A people's personal information is easily accessed without their knowledge

63.C there should be distance even between friends

64.B people leave traces around whne using modern technology

65.D they talk a lot but hardly do anything about it

66. D people don't cherish until they lose it

Part V Cloze

67.A 68.D 69.B 70.B 71.D 72.C 73.B 74.C 75.A 76.B 77.D 78.A 79.C 80.C 81.A 82.B 83.D 84.B 85.A 86.C Part VI Translation

87.能应用于新技术的开发can be applied to the research and development of new technology

88.一定出了毛病There must be something wrong/there must be some errors/problems 89.不管是什么工作no matter what kind it is / whatever it is 90.与我成长的地方相比Compared with the place where I grew up 91.直到他完成使命Not until he had accomplished the task

四级阅读08年6月篇六:2008年6月至2012年6月历年英语四级真题及答案详解及听力原文

2008年6月21日大学英语四级考试(新题型)试题

Part Ⅰ Writing (30 minutes)

Directions: For this part, you are allowed 30 minutes to write a composition on Recreational Activities according to the outline given below. You should write at least 120 words following the outline given below in Chinese.

Recreational Activities

1. 娱乐活动多种多样

2. 娱乐活动可能使人们受益,也可能有危害性

3. 作为大学生,我的看法

Part Ⅱ Reading Comprehension (Skimming and Scanning) (15 minutes)

Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1 - 7, choose the best answer from the four choices marked A) , B) , C) and D) . For questions 8-10, complete the sentences with the information given in the passage.

Media Selection for Advertisements

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.

Television

Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire ? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen' by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.

Newspapers

After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 dries. Locally, newspapers are the largest advertising medium.

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the massage out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.

Radio

Advertising on radio continues to grow. Radio is often used in conjunction with outdoor billboards (广告牌)and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often~ Internet

companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Two major changes — satellite and Internet radio — will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.

Magazines

Newsweeklies, women's rifles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver.

A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you have much in common with the magazine's other readers. Advertisers see magazines as an efficient way of reaching target audience members. Advertisers using the print media — magazines and newspapers — will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed(分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.

Out-of-home advertising

Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.

Internet

As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.

Internet advertising will play a more prominent role in organizations' advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.

Direct mail

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message. Direct mail includes newsletters, postcards, and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.

1. Television is an attractive advertising medium in that______.

A) it has large audiences

B) it appeals to housewives

C) it helps build up a company's reputation

D) it is affordable to most advertisers

2. With the increase in the number of TV channels,______.

A) the cost of TV advertising has decreased

B) the number of TV viewers has increased

C) advertisers' interest in other media has decreased

D) the number of TV ads people can see has increased

3. Compared with television, newspapers as an advertising medium______.

A) earn a larger annual ad revenue B) convey more detailed messages

C) use more production techniques D) get messages out more effectively

4. Advertising on radio continues to grow because______.

A) more local radio stations have been set up

B) modem technology makes it more entertaining

C) it provides easy access to consumers

D) it has been revolutionized by Internet radio

5. Magazines are seen by advertisers as an efficient way to______.

A) reach target audiences B) appeal to educated people

C) attract diverse audiences D) convey all kinds of messages

6. Out-of-home advertising has become more effective because______.

A) billboards can be replaced within two hours

B) consumers travel more now than ever before

C) such ads have been made much more attractive

D) the pace of urban life is much faster nowadays

7. The challenge to Internet advertisers is to create ads that are______.

A) quick to update B) pleasant to look at

C) easy to remember D) convenient to access

8. Internet advertisers will have to adjust their methods to reach audiences that tend to be______.

9. Direct mail is an effective form of advertising for businesses to develop______.

10. This passage discusses how advertisers select______for advertisements.

Part Ⅲ Listening Comprehension (35 minutes)

Section A

Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.

Question 11 to 18 are based on the passage you have just heard.

11. A) Give his ankle a good rest. B) Treat his injury immediately.

C) Continue his regular activities. D) Be careful when climbing steps.

12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.

13. A) A tragic accident. B) A sad occasion.

C) Smith's unusual life story. D) Smith's sleeping problem.

14. A) Review the details of all her lessons.

B) Compare notes with his classmates.

C) Talk with her about his learning problems.

D) Focus on the main points of her lectures.

15. A) The man blamed the woman for being careless.

B) The man misunderstood the woman's apology.

C) The woman offered to pay for the man's coffee.

D) The woman spilt coffee on the man's jacket.

16. A) Extremely tedious. B) Hard to understand.

C) Lacking a good plot. D) Not worth seeing twice.

17. A) Attending every lecture. B) Doing lots of homework.

C) Reading very extensively. D) Using test-taking strategies.

18. A) The digital TV system will offer different programs.

B) He is eager to see what the new system is like.

C) He thinks it unrealistic to have 500 channels.

D) The new TV system may not provide anything better.

Question 19 to 22 are based on the passage you have just heard.

19. A) A notice by the electricity board. B) Ads promoting electric appliances.

C) The description of a thief in disguise. D) A new policy on pensioners' welfare.

20. A) Speaking with a proper accent. B) Wearing an official uniform.

C) Making friends with them. D) Showing them his ID.

21. A) To be on the alert when being followed.

B) Not to leave senior Citizens alone at home.

C) Not to let anyone in without an appointment.

D) To watch out for those from the electricity board.

22. A) She was robbed near the parking lot.

B) All her money in the bank disappeared.

C) The pension she had just drawn was stolen.

D) She was knocked down in the post office.

Question 23 to 25 are based on the passage you have just heard.

23. A) Marketing consultancy. B) Professional accountancy.

C) Luxury hotel management. D) Business conference organization.

24. A) Having a good knowledge of its customs.

B) Knowing some key people in tourism.

C) Having been to the country before.

D) Being able to speak Japanese.

25. A) It will bring her potential into full play.

B) It will involve lots of train travel.

C) It will enable her to improve her Chinese.

D) It will give her more chances to visit Japan.

Section B

Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D) . Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.

Passage One

Question 26 to 28 are based on the passage you have just heard.

26. A) The lack of time. B) The quality of life.

C) The frustrations at work. D) The pressure on working families.

27. A) They were just as busy as people of today.

B) They saw the importance of collective efforts.

C) They didn't complain as much as modem man.

D) They lived a hard life by hunting and gathering.

28. A) To look for creative ideas Of awarding employees.

B) To explore strategies for lowering production costs.

C) To seek new approaches to dealing with complaints.

D) To find effective ways to give employees flexibility.

Passage Two

Question 29 to 31 are based on the passage you have just heard.

29. A) Family violence. B) The Great Depression.

C) Her father's disloyalty. D) Her mother's bad temper.

30. A) His advanced age. B) His children's efforts.

C) His improved financial condition. D) His second wife's positive influence.

31. A) Love is blind.

B) Love breeds love.

C) Divorce often has disastrous consequences.

D) Happiness is hard to find in blended families.

Passage Three

Question 32 to 35 are based on the passage you have just heard.

32. A) It was located in a park. B) Its owner died of a heart attack.

C) It went bankrupt all of a sudden. D) Its potted plants were for lease only.

33. A) Planting some trees in the greenhouse.

B) Writing a want ad to a local newspaper.

C) Putting up a Going Out of Business sign.

D) Helping a customer select some purchases.

34. A) Opening an office in the new office park.

B) Keeping better relations with her company.

C) Developing fresh business opportunities.

D) Building a big greenhouse of his own.

35. A) Owning the greenhouse one day.

B) Securing a job at the office park.

C) Cultivating more potted plants.

D) Finding customers out of town.

Section C

Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third time, you should check what you have written.

We're now witnessing the emergence of an advanced economy based on information and knowledge. , raw materials,

raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange and data.

, processing, as well as exchanging three out of four jobs involve some form of mind work, and that .You can also expect to be taking greater control of your career. Gone axe the nine-to-five jobs, lifetime security, predictable

四级阅读08年6月篇七:2008年6月大学英语四级考试真题答案与精解

2008年6月大学英语四级考试真题答案与精解

(试卷A)

PartⅠ Writing

范文:

1.Abundant recreational activities are available for people to release their strain and stress, ranging from sports to online activities. There is going on a hot debate arguing whether they are good for the public or not, especially for college students.

As for such a question, different people hold different views. Some believe that recreation is helpful if we want to keep healthy physically and mentally. While there also sounds an opposite voice, which claims that activities also bring many problems. For example, some young people are easily addicted to the virtual world online, which affects their study seriously and may lead to worse consequences as well.

As for me, I hold a belief that recreational activities do more good than harm. They do give us a good chance, and efficiency too. As long as we can arrange the time reasonably, they will definitely provide more benefits for us.

2. In people's daily life, there are various recreational activities apart from studying or working ranging from Karaoke or dancing to computer games or sports games.

Such activities are beneficial as well as harmful to us if undertaken inappropriately. On one hand, recreational activities can help us to not only build our body and mind but also improve our communication and understanding with friends because most of these activities are done with others. On the other hand, if we spend too much time on singing, dancing or other games, we might fail to concentrate on our duties such as studying our working, which in turn may lead to further consequences.

As far as I'm concerned, recreational activities should be done within a certain limit so that we can keep a proper balance between recreation and studying or working life.

PartⅡ Reading Comprehension (Skimming and Scanning)

1. A)

2. D)

3. B)

4. C)

5. A)

6. B)

7. C)

8. quite homogeneous but small

9. relationships with consumers

10. the appropriate media

Part Ⅲ Listening Comprehension

Section A

11. M: Today’s a bad day for me. I fell off a step and twisted my ankles.

W: Don't worry. Usually ankle injuries heal quickly if you stop regular activities for a while.

Q: What does the woman suggest the man do?

A)

12. W: May I see your ticket, please? I think you are sitting in my seat.

M: Oh, you’re right. My seat is in the balcony. I'm terribly sorry.

Q: Where does the conversation most probably take place?

C)

13. W: Did you hear Jay Smith died in his sleep last night?

M: Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral.

Q: What are the speakers talking about?

B)

14. M: Have you taken Professor Young’s exam before? I’m kind of nervous.

W: Yes. Just concentrate on the important ideas she’s talked about in the class, and ignore the details.

Q: How does the woman suggest the man prepare for Professor Young’s exam?

D)

15. W: I’m so sorry, sir. And you’ll let me pay to have your jacket cleaned, won’t you?

M: That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.

Q: What can we infer from the conversation?

D)

16. W: Have you seen the movie “The Departed”? The plot is so complicated that I really got lost.

M: Yeah. I felt the same. But after I saw it a second time, I could put all the pieces together.

Q: How did the two speakers find the movie?

B)

17. M: I’m really surprised you got an A on the test. You didn’t seem to have done a lot of reading.

W: Now you know why I never miss a lecture.

Q: What contributes to the woman’s high score?

A)

18. W: Have you heard about the new digital television system? It lets people get about five hundred channels.

M: Yeah, but I doubt that will have anything different from what we watch now.

Q: What does the man mean?

D)

Conversation One

W: Gosh, have you seen this, Richard?

M: See what?

W: In the paper,(19)says there’s a man going round pretending he is from the electricity board. He is been calling at people’s homes, saying he’s come to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room, (19)he steals their money, handbag, whatever, and makes off with it.

M: But you know Jean, it’s partly their own fault. They should never let anyone like that in unless you are expecting them.

W: It’s all very well to say that, but someone comes to the door and says electricity or gas. And you automatically think they are ok. Especially if they flashed a card to you.

M: Does this man have an ID then?

W:(20)Yes, that’s just it. It seems he used to work for the electricity board at one time. According to the paper, (21)the police are warning people especially pensioners not to admit anyone unless they have an appointment. It’s a bit sad. One old lady told them, (22)she’s just been to the post office to draw her pension, when he called, she said he must follow her home.(22)He stole the whole lot. M: but, what does he look like. Surely they must have a description. W: Oh, yes. They have. Let’s see, in his 30s, tall, bushy dark hair, slight northern accent. Sounds a bit like you actually.

19. What does the woman want the man to read in the newspaper?

C)

20. How did the man mentioned in the newspaper try to win further trust from the victims?.

D)

21. What is the warning from the police?

C)

22. What does the woman speaker tell us about the old lady?

C)

Conversation Two

M: Miss Jones, could you tell me more about your first job with hotel marketing concepts.

W: Yes, certainly. (23)I was a marketing consultant responsible for marketing ten UK hotels. They were all luxury hotels in the leisure sector, all of very high standard.

M: Which markets were you responsible for?

W: For Europe and Japan.

M: I see from your resume that you speak Japanese. Have you ever been to Japan?

W: Yes, I have. I spent a month in Japan in 2006. I met all the key people in the tourist industry, the big tour operators, and the tourist organizations. (24)As I speak Japanese, I had a very big advantage.

M: Yes, of course. Have you had any contact with Japan, in your present job?

W: Yes, I’ve had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.

M: Really? I’m interested to hear more about that. But first tell me, have ever traveled on a luxury train, the Orienting Express for example.

W: No, I haven’t. But I’ve traveled on the Glacier Express to Switzerland, and I traveled across China by train about 8 years ago. (25)I love train travel. That’s why I am very interested in this job.

23. What did the woman do in her first job?

A)

24. What gave the woman an advantage during her business trip in Japa

n?

D)

25. Why is the woman applying for the new job?

A)

Section B

Passage One

I think a lot about time and not just because it’s the name of the news organization I work for. Like most working people, I find time or the lack of it, are never ending frustration and an unwinable ba

ttle. My every day is(26) a race against the clock that I never ever seem to win. This is hardly a lonesome complaint, according to the families and work institutes, national study of the changing work force,(26) 55% of the employees say they don’t have enough time for themselves, 63% don’t have enough time for their spouses or partners, and 67% don’t have enough time for their children. (27)It’s also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts,(27)and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of the animal hunting and the head of nut gathering probably told them to “Shut up!” or “No survival for you!” Today’s workers are still demanding control over their time, the difference is: today’s bosses are listening. I’ve been reading a report issued today called When Work Works, produced jointly by 3 organizations. (28)They set out to find and award the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.

26. What is the speaker complaining about?

A)

27. What does the speaker say about our ancestors?

A)

28. Why does the speaker suggest all bosses read the report by the 3

organizations?

D)

Passage Two

Loving a child is a circular business. The more you give, the more you get. The more you want to give, Penalapy Leach once said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learn to share my parents’ love. Raising 6 children during the difficult times of the (29)Great Depression took its toll on my parents’ relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life, and they were married. She had two sons. One of them is still at home. Under her influence we became a blended family and a good relationship developed between the two families. (30) She always treated us as if we were her own children. It was because of our other mother, daddy’s second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, daddy’s first

四级阅读08年6月篇八:2008年6月大学英语四级答案

2008年6月大学英语四级新东方版参考答案

PART ONE WRITING ......................................................................................................... 1

PART TWO SKIMMING & SKANNING ................................................................................ 2

PART THREE LISTENING COMPREHENSION ................................................................... 2

听力原文: ....................................................................................................................... 3

PART FOUR READING COMPREHENSION ........................................................................ 6

PART FIVE CLOSE .................................................................................................................. 7

PART SIX TRANSLATION ..................................................................................................... 7

PART ONE WRITING

作文

题目:Recreational activities

1、娱乐活动多种多样,

2、娱乐好处危害,

3、依自己来说谈谈感受

基础版:

Accompanying the procession of the reform and opening of our country, recreational activities have become extremely abundant for a large quantity of people. There is a growing concern over this matter among the general public.

For one thing, recreational activities may bring advantages to us, and for another, it may do harm to us. We can list a series of advantages of the recreational activities. To begin with, it can enrich, color, paint and decorate our daily life. We can find the simple and routine life more interesting. In the second place, without any doubt, the recreational activities are good ways for us to make more friends than before, and we can meet plenty of persons through these recreational programs. Of course, these activities meanwhile bring problems. For example, we will spend too much time in taking part in them.

All in all, considering all the above facts, my attitude towards this matter is that recreational programs are beneficial for university students. We should join in more recreational activities. 高分版:

It is said that ours is a world characteristic of heavy stress and strain on people, especially city dwellers, as well as the countless ways people work out to relieve themselves of the pressure: they burst into cheers or shed tears for the performance of “their” teams; they discard their cares and concerns into idyllic scenes and sceneries; they drown their worries and wearies into soap operas…

Recreation is indispensable if we are to remain healthy physically and mentally. Unfortunately, like everything else, it has favorable and unfavorable aspects. Take soap operas as an example. To attract more audience so that they might acquire more shining coins, directors frequently resort to violence. Now and then in TV shows, a man is beheaded or a woman is mutilated; a person's face is burned with sulfuric acid and his deformed appearance abhors us viewers and makes us shudder. These violent programs do not relax our tension. Instead, they disturb the peace of our mind and

lead us to think that the world now is insecure and that we should learn to resort to violent means when we are in trouble.

We watch TV to escape temporarily. These programs, to our regret, aggravate our tension we feel in our study rather than serve as a means to relax. Therefore, next time we feel tired and desire to find a way to rest a while, think for a moment about the benefits and potential hazard it might bring to us.

PART TWO SKIMMING & SKANNING

快速阅读

1. A it has large audiences

2. D the number of TV ads people can see has increased

3. B convey more detailed messages

4. C it provides easy access to consumers

5. A reach target audiences

6. B consumers travel more now than ever before

7. C easy to remember

8. quite homogeneous, but small

9. relationships with consumers

10. the appropriate media

PART THREE LISTENING COMPREHENSION

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30. A Give his ankle a good rest. C In a theatre. B A sad occasion. D Focus on the main points of her lectures. D The woman split coffee on the man's jacket. B Hard to understand. A Attending every lecture. D The new TV system may nor provide anything better. C The description of a thief in disguise D Showing them his ID. C Not to let anyone in without an appointment. C The pension she had just drawn was stolen A Marketing consultancy. D Being able to speak Japanese. B It will involve lots of train travel. A The lack of time. A They were just as busy as people of today. D To find effective ways to give employees flexibility. B The Great Depression. D His second wife's positive influence.

31.

32.

33.

34.

35. B Love breeds love. B Its owner died of a heart attack. C Putting up a Going Out of Business sign. C Developing fresh business opportunities. A Owning the greenhouse one day.

听力原文:

Section A: Short Conversation:

11.

M: Today is a bad day for me. I fell off a step and twisted my ankle.

W: Don't worry, usually ankle injuries heal quickly if you stop regular activities for a while. What does the woman suggest the man do?

12.

W: May I see you ticket, please? I think you're sitting in my seat.

M: Oh, you're right. My seat is in the balcony. I'm terribly sorry.

Q: Where does conversation most probably take place?

13.

W: Do you hear Mr. Smith die in his sleep last night?

M: Yes, it's very sad. Please let everybody know that whoever wants to may attend the funeral. Q: What are the speakers talking about?

14.

M: Have you taken Professor Yang's exam before? I'm kind of nervous.

W: Yes. Just concentrate on the important ideas she's talked about in the class and ignore the details.

Q: How does the women suggest the man prepare for Professor Yang's exam?

15.

W: I'm so sorry sir, and you'll let me pay to have your jacket cleaned, won't you?

M: That's all right. It could happen to anyone. And I'm sure that coffee doesn't leave lasting marks on clothing.

Q: What can we infer from the conversation?

16.

W: Have you seen the movie The Departed? The plot was so complicated that I really got lost. M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together. Q: How did the two speakers find the movie?

17.

M: I'm really surprised you got an A on the test; you didn't seem to have done a lot of reading. W: Now you know why I never missed the lecture.

Q: What contributes to the woman's high score?

18.

W: Have you heard about the new digital television system? It lets people get about 500 channels. M: Yeah. But I doubt they'll have anything different from what we watch now.

Q: What does the man mean?

Long conversation

Conversation One:

W: Gosh! Have you seen this, Richard?

M: See what?

W: In the paper. It says, there is a man going around pretending he's from the electricity board. He's been calling at people's homes, saying he is coming to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room he steals their money, handbag whatever and makes off with it.

M: But you know, Jane, it's partly their own fault; you should never let anyone like that in unless you're expecting them.

W: It's all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to you

M: Does this man have an ID then?

W: Yes, that's just it. It seems he used to work for the electricity board at one time according to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment. It's a bit sad. One old lady told them she'd just been to the post-office to draw her pension when he called. She said he must have followed her home. He stole the whole lot. M: But what does he look like? Surely they must have a description.

W: Oh, yes they have. Let's see, in his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.

Questions 19 to 22 are based on the passage you have just heard.

19. What does the woman want the man to read in the newspaper?

20. How did the man mention in the newspaper try to win further trust from the victims?

21. What is the warning from the police?

22. What does the woman speaker tell us about the old lady?

Conversation Two:

M: Miss Jones, could you tell me more about your first job with hotel marketing concept?

W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a leisure sector all of a very high standard.

M: Which markets were you responsible for?

W: For Europe and Japan.

M: I see from your resume that you speak Japanese. Have you ever been to Japan?

W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage. M: Yes, of course. Have you had any contact with Japan in your present job?

W: Yes, I've had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.

M: Really, I'm interested to hear more about that, but first tell me have you ever traveled on the luxury train, the Orient Express, for example?

W: No, I haven't. But I've traveled on the Glacial Express through Switzerland and I traveled across China by train about 8 years ago. I love train travel. That's why I'm very interested in this job.

23. What did the woman do in her first job?

24. What give the woman an advantage during her business trip in Japan?

25. Why is the woman applying for the new job?

Passage 1

Time. I think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, and never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issued today called "when work works" produced jointly by three organizations. They set up to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.

Questions 26 to 28 are based on the passage you have just heard.

Question 26. What is the speaker complaining about?

Question 27. What does the speaker say about our ancestors?

Question 28. Why does the speaker suggest all bosses read the report by the three organizations? Passage 2

Loving a child is a circular business. The more you give, the more you get, the more you want to give, *** said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied. "Of course not, honey. She is the mother of my children."

Questions 29 to 31 are based on the passage you have just heard.

Question 29. According to the speaker, what contributed to her parents' divorce?

Question 30. What brought the father closer to his own children?

Question 31. What message does the speaker want to convey in this talk?

Passage 3

In February last year, my wife lost her job. Just as suddenly, the owner of the Green House where I worked as manager died of a heart attack. His family announced that they were going to close the

四级阅读08年6月篇九:2008年6月大学英语四级考试试题及答案(附听力原文和答案)

2008年6月大学英语四级听力原文+答案

Section A: Short Conversation:

11.

M: Today is a bad day for me. I fell off a step and twisted my ankle.

W: Don’t worry, usually ankle injuries heal quickly if you stop regular activities for a while. What does the woman suggest the man do?

12.

W: May I see you ticket, please? I think you’re sitting in my seat.

M: Oh, you’re right. My seat is in the balcony. I’m terribly sorry.

Q: Where does conversation most probably take place?

13.

W: Do you hear Mr. Smith die in his sleep last night?

M: Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral.

Q: What are the speakers talking about?

14.

M: Have you taken Professor Yang’s exam before? I’m kind of nervous.

W: Yes. Just concentrate on the important ideas she’s talked about in the class and ignore the details.

Q: How does the women suggest the man prepare for Professor Yang’s exam?

15.

W: I’m so sorry sir, and you’ll let me pay to have your jacket cleaned, won’t you?

M: That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.

Q: What can we infer from the conversation?

16.

W: Have you seen the movie The Departed? The plot was so complicated that I really got lost.

M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together. Q: How did the two speakers find the movie?

17.

M: I’m really surprised you got an A on the test; you didn’t seem to have done a lot of reading.

W: Now you know why I never missed the lecture.

Q: What contributes to the woman’s high score?

18.

W: Have you heard about the new digital television system? It lets people get about 500 channels.

M: Yeah. But I doubt they’ll have anything different from what we watch now.

Q: What does the man mean?

Long conversation

Conversation One:

W: Gosh! Have you seen this, Richard?

M: See what?

W: In the paper. It says, there is a man going around pretending he’s from the electricity board. He’s been calling at people’s homes, saying he is coming to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room he steals their money, handbag whatever and makes off with it.

M: But you know, Jane, it’s partly their own fault; you should never let anyone like that in unless you’re expecting them.

W: It’s all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to you

M: Does this man have an ID then?

W: Yes, that’s just it. It seems he used to work for the electricity board at one time according to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment. It’s a bit sad. One old lady told them she’d just been to the post-office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.

M: But what does he look like? Surely they must have a description.

W: Oh, yes they have. Let’s see, in his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.

Questions 19 to 22 are based on the passage you have just heard.

19. What does the woman want the man to read in the newspaper?

20. How did the man mention in the newspaper try to win further trust from the victims?

21. What is the warning from the police?

22. What does the woman speaker tell us about the old lady?

Conversation Two:

M: Miss Jones, could you tell me more about your first job with hotel marketing concept? W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a leisure sector all of a very high standard.

M: Which markets were you responsible for?

W: For Europe and Japan.

M: I see from your resume that you speak Japanese. Have you ever been to Japan?

W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage.

M: Yes, of course. Have you had any contact with Japan in your present job?

W: Yes, I’ve had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.

M: Really, I’m interested to hear more about that, but first tell me have you ever traveled on the luxury train, the Orient Express, for example?

W: No, I haven’t. But I’ve traveled on the Glacial Express through Switzerland and I traveled across China by train about 8 years ago. I love train travel. That’s why I’m very interested in this job.

23. What did the woman do in her first job?

24. What give the woman an advantage during her business trip in Japan?

25. Why is the woman applying for the new job?

Passage 1

Time. I think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, and never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issued today called "when work works" produced jointly by three organizations. They set up to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.

Questions 26 to 28 are based on the passage you have just heard.

Question 26. What is the speaker complaining about?

Question 27. What does the speaker say about our ancestors?

Question 28. Why does the speaker suggest all bosses read the report by the three organizations?

Passage 2

Loving a child is a circular business. The more you give, the more you get, the more you want to give, *** said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied. "Of course not, honey. She is the mother of my children."

Questions 29 to 31 are based on the passage you have just heard.

Question 29. According to the speaker, what contributed to her parents' divorce?

Question 30. What brought the father closer to his own children?

Question 31. What message does the speaker want to convey in this talk?

Passage 3

In February last year, my wife lost her job. Just as suddenly, the owner of the Green House

where I worked as manager died of a heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging a "going out of business" sign at the green house, the door opened and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of the town. She was looking for potted plants to place in the reception areas in offices. "I don't know anything about plants", she said, "I am sure in a few weeks, they'll all be dead.‖ While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms that recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove up to the office park. By 6 o'clock that evening, I had signed contacts with 7 companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked down to an agreement to lease the Green House from the owner's family. Business is now increasing rapidly. And one day we hope to be the proud owners of the Green House.

Questions 32 to 35 are based on the passage you have just heard.

Question 32. What do we learn about the green house?

Question 33. What was the speaker doing when the customer walked in one morning? Question 34. What did the speaker think of when serving the office manager?

Question 35. When was the speaker's hope for the future?

复合式听写

We are now witnessing the emergence of an advanced economy based on information and technology. Physical labor, raw materials, and capital are no longer the key ingredients in the creation of wealth. Now the vital raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And individuals entering the workforce offer their knowledge not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers engage in mind work. They deal with symbols, words, figures, and data. What does all this mean for you? As a future knowledge worker, you can expect to be generating, processing as well as exchanging information. Currently three out of 4 jobs involve some form of mind work. And that number will increase sharply in the future. Management and employees alike will be making decisions in such areas as product development, quality control, and customer satisfaction. in the new world of work, you can look forward to be in constant training to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs, life-time security, predictable promotions and even a conventional workplace as you are familiar with. Don't expect the companies to provide you with a clearly-defined career path and don't wait for someone to empower you. You have to empower yourself.

答案:

短对话

11. A give his ankle a good

rest

12. C in a theater

13. A a tragic accident

14. D focus on the main points of her

lectures

15. D the woman spilt coffee on the man’s jacket

16. B. hard to understand

17. A. attending every lecture

18. D the new TV system may not provide anything better

长对话 1

19. C the description of a thief in disguise

20. D showing his ID

21. C not to let anyone in without an appointment

22. C the pension she had just drawn was stolen

长对话 2

23. A. marketing consultancy

24. D. being able to speak

Japanese

25. B. it will involve lots of train travel

短文1

26. A. the lack of time

27. A. they were just as busy as people of today

28. D. to find effective ways to give employees flexibility

短文2

29. B. the Great

Depression

30. D. his second wife’s positive influence

31. B. love breeds love

短文3

32. B. its owner died of a heart attack

33. C. putting up a Going Out OF Business sign

34. C. developing fresh business

四级阅读08年6月篇十:2008年6月四级真题答案与听力原文

参考作文及听力文本

Recreational Activities

范文 1

With the development of society and the improvement of people's living standard, we are exposed to a wide variety of recreational activities. There is a growing concern over the matter among the general public.

Recreational activities are indispensable if we are to remain physically and mentally healthy. The advantages are innumerable. In the first place, they can enrich our life and relieve us from the daily routine so that we can throw ourselves into work and study more energetically with higher efficiency. In the second place, recreational activities can provide us with opportunities to make more friends and share our unique life experiences. Undoubtedly, these recreational activities can also cause problems, one of which is the heavy addiction of adolescents to computer games at the expense of their school work.

As a university student, I hold that certain recreational activities like sports and singing competition are really beneficial to us and we can take part in them on the condition that our time is well organized. Surely, those that do harm to us should be avoided.

范文 2

21st century has brought with it an unprecedented variety of recreational activities ranging from traditional outdoor activities such as playing ball games to all kinds of online ones, the latter of which is a great appeal to the young generation. So I’d like to narrow my topic down to online recreational activities.

It goes without saying that various activities brought by modern technology have greatly broadened our horizon and brought much excitement to us. With access to the Internet, you can get to know people from any country in the world and you can talk with them, play games with them --- a temptation very hard to resist, and even see them via web cam. The disadvantage,

however, is that anyone who lacks self-control would very easily get lost and become addicted to the online world, which in turn might seriously affect their life, work and interpersonal relationships.

As a college student, I think what really matters is to make better choice and exert more

discipline. We’d better take advantage of good online recreational activities to enrich our lives and broaden the scope of knowledge. When it comes to those addictive, time-consuming and less meaningful activities, I think to stay away from them is a wise decision.

范文 3

With the development of living standard, people spend more time on various forms of

recreational activities. People can do sports, singing karaoke, go dancing, go to the movies, play video games or online games, or surf the Internet.

Recreational activities are good to people’s health, both physically and mentally. Sports and dancing can keep people fit. Singing karaoke, playing video games or online games can satisfy people’s imagination. Surfing the Internet can bring people a lot of information and knowledge. However, recreational activities might be harmful if people are addicted. Spending too much time on recreational activities will seriously influence people’s normal lives, especially work and study. Therefore, people will benefit from recreational activities only if they take part in them properly.

Part II Listening Comprehension

Section A

11. M: Today is a bad day for me. I fell off a step and twisted my ankle.

W: Don't worry, usually ankle injuries heal quickly if you stop regular activities for a while. Q: What does the woman suggest the man do?

12. W: May I see your ticket, please? I think you're sitting in my seat.

M: Oh, you're right. My seat is in the balcony. I'm terribly sorry.

Q: Where does the conversation most probably take place?

13. W: Did you hear Jay Smith died in his sleep last night?

M: Yes, it's very sad. Please let everybody know that whoever wants to may attend the funeral. Q: What are the speakers talking about?

14. M: Have you taken Professor Yang's exam before? I'm kind of nervous.

W: Yes. Just concentrate on the important ideas she's talked about in class and ignore the details. Q: How does the woman suggest the man prepare for Professor Yang's exam?

15. W: I'm so sorry sir, and you'll let me pay to have your jacket cleaned, won't you?

M: That's all right. It could happen to anyone. And I'm sure that coffee doesn't leave lasting marks on clothing.

Q: What can we infer from the conversation?

16. W: Have you seen the movie The Departed? The plot was so complicated that I really got lost. M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together. Q: How did the two speakers find the movie?

17. M: I'm really surprised you got an A on the test; you didn't seem to have done a lot of reading. W: Now you know why I never missed a lecture.

Q: What contributes to the woman's high score?

18. W: Have you heard about the new digital television system? It lets people get about 500 channels.

M: Yeah. But I doubt they'll have anything different from what we watch now.

Q: What does the man mean?

Now you'll hear the two long conversations.

Conversation One

W: Gosh! Have you seen this, Richard?

M: Seen what?

W: In the paper. It says, there is a man going around pretending he's from the electricity board. He's been calling at people's homes, saying he's come to check that all their appliances are safe. Then he gets a round them to make him a cup of tea, and while they are out of the room he steals their money, handbag, whatever and makes off with it.

M: But you know, Jane, it's partly their own fault; you should never let anyone like that in unless you're expecting them.

W: It's all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to you.

M: Does this man have an ID then?

W: Yes, that's just it. It seems he used to work for the electricity board at one time. According to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment. It's a bit sad. One old lady told them she'd just been to the post office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.

M: But what does he look like? Surely they must have a description.

W: Oh, yes, they have. Let's see, in his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.

19. What does the woman want the man to read in the newspaper?

20. How did the man mentioned in the newspaper try to win further trust from the victims?

21. What is the warning from the police?

22. What does the woman speaker tell us about the old lady?

Conversation Two

M: Miss Jones, could you tell me more about your first job with hotel marketing concepts?

W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a 'leisure sector, all of a very high standard.

M: Which markets were you responsible for?

W: For Europe and Japan.

M: I see from your resume that you speak Japanese. Have you ever been to Japan?

W: Yes, I have, I spent a month in Japan in 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage.

M: Yes, of course. Have you had any contact with Japan in your present job?

W: Yes, I've had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.

M: Really, I'm interested to hear more about that, but first tell me, have you ever traveled on a luxury train, the Orient Express, for example?

W: No, I haven't. But I've traveled on the Glacier Express to Switzerland and I traveled across China by train about 8 years ago. I love train travel. That's why I'm very interested in this job.

23. What did the woman do in her first job?

24. What gave the woman an advantage during her business trip in Japan?

25. Why is the woman applying for the new job?

Passage One

Time

I think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, a never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issued today called "When Work Works" produced jointly by three organizations. They set up to find and award the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.

26. What is the speaker complaining about?

27. What does the speaker say about our ancestors?

28. Why does the speaker suggest all bosses read the report by the three organizations? Passage Two

"Loving a child is a circular business. The more you give, the more you get, the more you want to give," Penelope Leachwon said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied, "Of course not, honey. She is the mother of my children."

29. According to the speaker, what contributed to her parents' divorce?

30. What brought the father closer to his own children?

31. What message does the speaker want to convey in this talk?

Passage Three

In February last year, my wife lost her job. Just as suddenly, the owner of the greenhouse where I worked as manager died of a heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want-ads each day. Then one morning, as I was hanging a Going Out of Business sign at the greenhouse, the door opened and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of town. She was looking for potted plants to place in the reception areas in offices. "I don't know anything about plants," she said, "I am sure in a few weeks, they'll all be dead." while I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms that recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove up to the office park. By 6 o'clock that evening, I had signed contracts with 7 companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked out an agreement to lease the greenhouse from the owner's family. Business is now increasing rapidly. And one day we hope to be the proud owners of the greenhouse.

32. What do we learn about the greenhouse?

33. What was the speaker doing when a customer walked in one morning?

34. What did the speaker think of when serving the office manager?

35. What was the speaker's hope for the future?

36. labor 37. ingredients 38. vital 39. individuals 40. engage

41. figures 42. generating 43. Currently

44. will be making decisions in such areas as product development, quality control, and customer satisfaction

45. to acquire new skills that will help you keep up with improved technologies and procedures

46. Don't expect the companies will provide you with a clearly-defined career path

Part II Reading Comprehension (Skimming and Scanning)

1. A) it has large audiences

2. D) the number of TV ads people can see has increased

3. B) convey more detailed messages

4. C) it provides easy access to consumers

5. A) reach target audiences


四级阅读08年6月相关热词搜索:

最新推荐成考报名

更多
1、“四级阅读08年6月”由中国招生考试网网友提供,版权所有,转载请注明出处。
2、欢迎参与中国招生考试网投稿,获积分奖励,兑换精美礼品。
3、"四级阅读08年6月" 地址:http://www.chinazhaokao.com/shiti/122175.html,复制分享给你身边的朋友!
4、文章来源互联网,如有侵权,请及时联系我们,我们将在24小时内处理!