一汽奥迪汽车销售实习报告

导读：　一汽奥迪汽车销售实习报告(共5篇)一汽奥迪实习报告Graduation practice reportGraduation season is coming, in a twinkling of an eye but I am still on schedule to attend the school of social prac...

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一汽奥迪实习报告
一汽奥迪汽车销售实习报告(一)

Graduation practice report

Graduation season is coming, in a twinkling of an eye but I am still on schedule to attend the school of social practice.Thought out to grab a relevant to our professional unit to practice is a very easy thing, but it is everywhere meet rejection.Just as I was frustrated, I received an interview notice email, so I with a excited mood to attend the interview, I not only successfully passed the interview, but also very fruitful a pretty significant social practice.

To take part in the social practice I selected the company major has a connection with me, but I don't want to put the books to the school of knowledge and practice, and want to know more of the rise of the automobile industry.Through the internship at ZHENGTONG group, learned some relevant knowledge, such as sales of some skills, I can't learn more learned in the university classroom, that is how to adapt to the society, how to communicate with others, this is I can't learn in the textbook. I am in the company belongs to the receptionist, front desk manners seemingly insignificant, but it is very important, the front desk staff, is a customer understand our initial window, its words and deeds and comprehensive quality, will be the visual picture of the company's image.Receive the most important thing is initiative and politeness, see a customer visit, the first thing we need to do is smile active come forward to say hello, and then give the customer a cup of water.If there are other customers in the accompanying, eyes and accompanying customer communication.Eye contact at the same time, we still have to do a simple introduction, and formal respectively to shake hands with customers and then ask the customer need to provide what kind of help.Tone enthusiasm sincere as far as possible.In short to ensure the good work enthusiasm, to be responsible for the enthusiasm, initiative to provide service for the customer.Of course I'm the receptionist in addition to reception customer, every day is responsible for the customer rest area of environmental health and afforest decorate, customer rest area commodity change in time, timely report to the customer rest area have damaged equipment, properly keep items and establish the

customer rest area parameter, daily cleaning it is an essential task.Usually a day's work I have already dead.Never feel this tired is my twenty years before.That sat on the bus often fell asleep sitting on standing.There is a very interesting thing.Remember just the end of a successful interview, the interviewer to longly say to me: you are now on behalf of the company's image, so it's best to put the two of you mouth bad teeth to fill up.When the whole room staff were laughing.

Into the factory training, leadership know I'm just a interns, so specially to help me find a teacher from the factory.Behind the teacher not only should learn etiquette is also relevant to the store the whole process of a sales have a probably understanding.Such as car sales of the nine main processes:

Reception, requirement analysis, product introduction, trial driving, transaction, contract signing, form a complete set of service - car - after-sales tracking.

Some of them are particularly important:

1. The reception: receiving link is the most important is initiative and politeness.

2. Product introduction: it is important to targeted and professional.Sales personnel should possess the professional knowledge of the product sales, at the same time also need to fully understand the situation of competing models, in order to to introduce their products in the process of comparison, in order to highlight the selling points of their products and advantages, thus improve the esteemed customers for their products.

3. Requirement analysis: the purpose is to collect information about customer needs.Sales people need to collect all the information from the customer as much as possible, in order to fully explore and understand the customer requirements accurately.Sales people ask must be patient and friendly, this stage it is important that moderate and trust.Sales staff in response to the customer's consulting service suitability to have a good grasp, when neither service is insufficient, more do not overspend on service.This stage should be allows customers to comment, and listen carefully, in order to understand the customer's needs and desires, and thereby more effective sales do in later stages.And sales staff will be on the reception begins to take corresponding publicity materials, for customers reference.

4. Try-out driving: in the process of test, should let the customer focus on car experience, avoid to talk more, let the customer focus first experience and feelings of the vehicle.

5. Transaction: the tendency to clinch a deal the stage there should be no rush, but should let the customer to have sufficient time to consider and make a decision, but the sales staff should be ably to strengthen the confidence of the customer for the purchased product.

6. The contract signing: when handling the related documents, signing of sales staff should make great efforts to create a relaxed atmosphere.

7. Services: at the time of signing a contract, not to clinch a deal, and should consider customers as much as a salesperson, we should be good for the customer to deal with a series of perfect service measures, let customers buy the rest assured, with enjoyable. 8 for you: to ensure that the vehicle unscathed, the car salesman for car wash, body to keep clean.

9 after-sales tracking: once the car after sale, want to often visit the customers, in a timely manner to understand the status of the customer and its use in evaluating our cars, to remind the customer to do maintenance.

Completed more than nine steps, a car even perfect sales go out.

Convinced all the master taught me to be an excellent salesman first will be a receptionist.I often met in the shop, which may be embarrassing when customer is very picky and they for you this little receptionist is not really look at you, my enthusiasm for knowledge a scornful look, they just skip car went to the reception this section left sided overwhelmed me.Although such customer is few, but give me blow is very big still.When there is a head can do this job, the final triumph of mind over everything.Because I to the factory is to learn knowledge experience, everything else doesn't matter.At Audi 4 s store the most exciting thing I come in a new car, during my summer vacation I witnessed the Audi R8 sports car, and it's lucky to be able to sit on the master drive to take a few minutes, just let me enjoy for a few minutes but happy for many days, and the ensuing mission came also, when the QC inspectors inspection after each car I task is responsible for the car to scrub clean, inspector also

don't forget to remind me to cut the nails, the longer it will take.After a day of hard work, to the dorm at night I have to take out some books about sales skills to read, because the receptionist must have good debate skills.

Knowledge comes from practice.A short summer practice is at the end of my hopes.I am very grateful to the short time, it made me overcome his timidity psychology, in various occasions I can deal with, can bold dialogue with people, no longer blush to speak because of the tension.

一汽奥迪4S店培训实习报告
一汽奥迪汽车销售实习报告(二)【一汽奥迪汽车销售实习报告】

一汽奥迪4S店培训实习报告

2012年7月1日到15日，我在一汽奥迪4S店进行汽车钣喷实习活动。在这半个月的时间里，我对汽车的钣金和喷涂有了很大的提高，并对4S店的整车销售、售后服务、维修、信息反馈等有了一定的了解和深刻体会。

企业一直本着“诚信 〃 关爱”和“让客户满意”的经营理念，“顾客的利益高于一切”印在每位员工的心中。广潍人正以自己的一言一行服务大众、回报社会，牢牢把握历史机遇，以满腔热情共同描绘广潍宏伟的发展蓝图。

一汽奥迪4S店是一个拥有一汽奥迪定点、配套、直接提供的一流维修设备：举升机、轮胎动平衡机、车身校正架、烤漆房、四轮定位仪等，还拥有先进的进口检测仪器，宽敞、整洁的业务接待大厅和服务周到的客户休息室为客户提供舒适的环境，宽敞的维修车间，设置十几个标准工位充分满足维修作业的需要。规格齐全，优质纯正的配件是一汽奥迪车辆运行的安全保证。

这家店不但拥有一批高素质、高技能的汽车维修技术人员，而且从国内、外购进一批先进的汽车维修检测设备。例如：电脑检测分析仪、喷油清洗分析仪、四轮定位仪、ATF自动循环清洗……等等。使得该厂软、硬件兼备且完善。 在这半个月的实习中，我主要是针对钣金整形和喷涂实习操作。

一、钣金：

钣金工具主要有气体保护焊机，介子机，拉拔器，砂磨机，还有一些专门的钣金工具

在4S店，每天都有不同的奥迪车开进钣喷车间，出现的问题也不一样，有出车祸的大问题，也有轻微刮擦得，还有一些新车更换零件的，但是不管是大问题还是小问题，其钣金整形流程都差不多。

1、 先对损伤部位进行分析，

2、 用砂磨机打磨损伤部位，

3、 用钣金工具先进行大面积的整形

4、 用介子机和拉拔器进行小面积整形修复

二、喷涂：

汽车车身通过钣金校正后还有一些钣金工作无法弥补的缺陷，哪怕是更换新的部件也会有不完美的地方，为了做到更加完美精到，就必须用雕塑的工艺技法弥补缺陷，汽车在变形及其它原因残损后，其平度、轮角及线条，每一个部位都需要用刮灰来填补磨塑出来。

汽车钣金喷漆我们通常分4个步骤

〈1〉前期腻子

〈2〉头道底漆：填充工件底层的砂痕及微孔，增加下层涂料的附着力。 〈3〉中涂底漆：很重要的涂层部分，为面漆准备一个完整光滑的工作面，完成所有底漆工作的最后一道工序，增加介入层的附着力以及具备一定的隔离作用，以保证面漆的质量稳定性。

〈4〉面漆：面漆分为单层漆和多层漆，是色彩的确定层和装饰保护层，单层漆我们通称为素色漆，也称普通漆，可以一层完成。多层漆分银粉系列漆和珍珠系列漆，分双层及多层施工工序完成的涂料，银粉漆是由特制铝质材料经研而成，具有较高的保护性及户外稳定性和很强的可观性，珍珠系列漆是由云母片及贝壳等材料通过高科技提制而成，是色彩丰富装饰性极强的高级涂料。

面漆部分的喷涂质量要求很高，要做到清洁、丰满、光亮、不垂、不挂、光泽均匀、不漏喷、不花枪、流平好、不咬底、不浮躁、不偏色。

漆面处理：就是面漆最后一道工序，待漆面干固后处理其上面的瑕疵，其实喷涂得再满意的漆面都不是十分完美的，比如〈奔驰〉〈宝马〉的装车油漆都会有轻微的细鱼鳞状现象，我们通称桔皮现象，这是漆膜在流平过程中的干燥时差所产生的自然现象，当然一般人是难以察觉的，要用专家级的欣赏水平才能发觉，所以要骗过专家的眼睛，就只有进行漆面处理了，我们称为“镜面处理”。先用1500-2000目的美容砂纸进行整平研磨，然后用浮岩或陶土成分组成的粗蜡进行磨切，处理掉砂纸痕迹，下一步用细切蜡进行研磨〈不含硅〉，处理掉粗蜡痕迹，然后用还原剂处理以达到完美光泽，再用镜面处理剂彻底清除光环及抹痕，这时油漆以达到最深层光泽了，最后一道工序就是封釉。

具体如图表：

这样一辆车的钣金喷涂就算完工了！

总结：

1、最好每天都能做工作日记，早上上班前写好自己在这一天的工作目标，工作中应该注意的重点问题，有那些事情是要问清楚的等。然后在每天下班前再看一下自己在当天做了那些工作，那些工作目标没有完成，为什么没有完成，自己在以后的工作中应该注意那些问题。

2、在工作时，如果遇到一些不是很清楚的地方，一定要向上级或师傅问清楚，不能乱凭空想象，乱做，这样做出来的东西很有可能会返工。

3、工作中要踏踏实实，人人真真做，要多总结，多交流。

虽然我在这家公司实习的时间不长，但是我在这家公司却学到了很多我们想学习到的知识，使我对汽车行业有了更进一步的了解。我深知自己在学校学到的东西很有限，还有很多知识是我不知道的。在实习期间我认真跟师傅们学习汽车方面的知识，积极动手，培养了我吃苦耐劳的精神，认真了解车身的构造，完成了汽车有关零部件拆装的目的，达到了实习的要求，也使我在企业里，了解到了企业文化和企业管理体制。使我不仅在自己的专业有了突破，也使我学习到关于企业管理方面的知识。总的来说，我成功的完成了这次实习，为我以后的工作道路起着很重要的作用

汽车营销实习报告预测版
一汽奥迪汽车销售实习报告(三)

汽车营销实习

实习类别 实习地址

教学院

专 业

班 级

姓 名

指导教师 实践实习 黄石一汽奥迪4s店

2013 年 1 月 4 日

前言

随着我国经济的飞速发展和人民生活水平的不段提高,人们的消费观念和消 费需求也在不断发生变化。汽车作为高档消费品越来越受到年轻一代和事业有成 的人群的青睐，近年来汽车贸易企业在省城犹如雨后春笋迅速的发展，汽车贸易 公司的形式一般都是从外国引进的“4S”店形式，在国内汽车销售市场还不算饱 和的情况下，这种以店销为主的方式占了销售量的90以上,只有少量车型如, 微型客车、小型客车、重卡、厢货等销售商在人员推销方面下了很大功夫,而轿 车走的都是店销形式. 而在全面建设小康社会的今天，汽车已进入越来越多的百 姓家庭，成为普通人出行的代步工具。

一、 实习目的：

1．了解市场营销的概念、一般原理、基本内容；

2．了解企业战略规划的内容和编制程序，基本掌握其制定方法；

3．掌握汽车消费市场营销环境分析和消费者行为分析的方法；

4．了解汽车市场调研和预测的内容，掌握汽车市场调研和预测的方法；

5．了解汽车市场营销战略和计划的内容，基本掌握汽车市场营销战略和计划的编制方法；

6．掌握汽车产品策略、价格策略、分销渠道策略、促销策略的内容，基本掌握其一般技巧，能针对具体的汽车产品和消费对象制定相应的营销组合策略。

二、

三、

四、

五、 实习时间：2013年1月7日 至2013年1月11日 实习地点：黄石一汽奥迪4s店 公司组成：销售部、维修部、财务部、综合办公室 实习内容：

1、汽车销售实习；

2、汽车销售商务操作实习；

3、编写汽车市场营销战略和计划。

六、 实习过程：

（一）、市场营销的概念、一般原理、基本内容。

1、市场营销,市场营销(Marketing)又称为市场学、市场行销或行销学。简称 “营销”，台湾常称作“行销”

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